Abstract
1 INTRODUCTION
Scandinavia is a historical and geographical region in Northern Europe that
includes Norway, Sweden, and Denmark. This report contains easily comparable
data on market value, volume, segmentation and market share for the New Cars
industry in the Scandinavian countries, plus full five-year market forecasts.
It examines future problems, innovations and potential growth areas within the
market.
What is this report about?
This report is a part of Datamonitor' s Industry Guide series, which includes
comprehensive category data and analysis across all major industry sectors.
These incisive reports include key data points, charts and expert analysis on
a regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the New Cars
market - plus anyone considering expansion into New Cars market, or targeting
customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in following chapters; chapter two gives an overview,
chapters three to five consider countries in Scandinavia (Norway, Sweden,
Denmark), chapter six is an appendix that details Datamonitor' s research
methodology.
Definitions
The new cars market consists of the initial retail sale of passenger cars. The
market value is calculated at retail selling price (RSP) and the market volume
is given in terms of units sold.
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