Abstract
INTRODUCTION
Scandinavia is a historical and geographical region in Northern Europe that
includes Norway, Sweden, and Denmark. This report contains easily comparable
data on market value, volume, segmentation and market share for the OTC
Pharmaceuticals industry in the Scandinavian countries, plus full five-year
market forecasts. It examines future problems, innovations and potential
growth areas within the market.
What is this report about?
This report is a part of Datamonitor' s Industry Guide series, which includes
comprehensive category data and analysis across all major industry sectors.
These incisive reports include key data points, charts and expert analysis on
a regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the OTC
Pharmaceuticals market - plus anyone considering expansion into OTC
Pharmaceuticals market, or targeting customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in following chapters; chapter two gives an overview,
chapters three to five consider countries in Scandinavia (Norway, Sweden,
Denmark), chapter six is an appendix that details Datamonitor' s research
methodology.
Definitions
The OTC pharmaceuticals market values the total sales of traditional
medicines, cough and cold preparations (tablets, mixtures, lozenges, topical
remedies, inhalers), vitamins and minerals (multi-vitamins, single minerals,
single vitamins, tonics), indigestion preparations (tablets, powders,
mixtures), analgesics (Paracetamol, other analgesics, Ibuprofen, Aspirin), and
other OTC healthcare products including; medicated skin products
(anti-bacterials, acne treatments, anti-fungals, other medicated skin
products, disinfectants), topical OTC medicines (anesthetic products,
anti-itch products, antibiotic creams/gels), plasters & bandages (adhesive
bandages/plasters, first aid tape, gauze pads/rolled gauze, other tape or
bandage, liquid bandages), first aid kits and other OTC healthcare products
(anti-smoking aids, rectal medications, eye/ear drops, sleeping aids, motion
sickness) at retail selling price (RSP) and includes any applicable taxes.
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