Abstract
INTRODUCTION
Scandinavia is a historical and geographical region in Northern Europe that
includes Norway, Sweden, and Denmark. This report contains easily comparable
data on market value, volume, segmentation and market share for the Trucks
industry in the Scandinavian countries, plus full five-year market forecasts.
It examines future problems, innovations and potential growth areas within the
market.
What is this report about?
This report is a part of Datamonitor' s Industry Guide series, which includes
comprehensive category data and analysis across all major industry sectors.
These incisive reports include key data points, charts and expert analysis on
a regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the Trucks
market - plus anyone considering expansion into Trucks market, or targeting
customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in following chapters; chapter two gives an overview,
chapters three to five consider countries in Scandinavia (Norway, Sweden,
Denmark), chapter six is an appendix that details Datamonitor' s research
methodology.
Definitions
The trucks market consists of the light trucks market and medium & heavy
trucks market. Light trucks include all light commercial vehicles (LCVs) and
light buses and coaches (LBCs) weighing up to 3.5 tonnes. This includes
pick-ups and vans, but excludes sports utility and similar vehicles. Medium
and heavy trucks include commercial vehicles (CVs), buses and coaches (BCs),
heavy commercial vehicles (HCVs) and heavy buses and coaches (HBCs). CVs and
BCs weigh 3.51 to 16 tonnes and include pick-ups, vans where they fall into
this weight range. Sports utility vehicles and similar vehicles are not
included. HCVs and HBCs weigh over 16 tonnes.
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