Report: Spirits: Global Industry Guide TOC

CHAPTER 1 INTRODUCTION

1.1 What is this report about?
1.2 Who is the target reader?
1.3 How to use this report
1.4 Definitions

CHAPTER 2 GLOBAL SPIRITS

2.1 Market Overview
2.2 Market Value
2.3 Market Volume
2.4 Market Segmentation I
2.5 Market Segmentation II
2.6 Market Share
2.7 Five Forces Analysis
2.8 Distribution
2.9 Market Forecasts

CHAPTER 3 SPIRITS IN ASIA-PACIFIC

3.1 Market Overview
3.2 Market Value
3.3 Market Volume
3.4 Market Segmentation I
3.5 Market Segmentation II
3.6 Market Share
3.7 Five Forces Analysis
3.8 Distribution
3.9 Market Forecasts

CHAPTER 4 SPIRITS IN EUROPE

4.1 Market Overview
4.2 Market Value
4.3 Market Volume
4.4 Market Segmentation I
4.5 Market Segmentation II
4.6 Market Share
4.7 Five Forces Analysis
4.8 Distribution
4.9 Market Forecasts
4.10 Macroeconomic Indicators

CHAPTER 5 SPIRITS IN BELGIUM

5.1 Market Overview
5.2 Market Value
5.3 Market Volume
5.4 Market Segmentation I
5.5 Market Segmentation II
5.6 Market Share
5.7 Five Forces Analysis
5.8 Distribution
5.9 Market Forecasts
5.10 Macroeconomic Indicators

CHAPTER 6 SPIRITS IN CANADA

6.1 Market Overview
6.2 Market Value
6.3 Market Volume
6.4 Market Segmentation I
6.5 Market Segmentation II
6.6 Market Share
6.7 Five Forces Analysis
6.8 Distribution
6.9 Market Forecasts
6.10 Macroeconomic Indicators

CHAPTER 7 SPIRITS IN CHINA

7.1 Market Overview
7.2 Market Value
7.3 Market Volume
7.4 Market Segmentation I
7.5 Market Segmentation II
7.6 Market Share
7.7 Five Forces Analysis
7.8 Distribution
7.9 Market Forecasts
7.10 Macroeconomic Indicators

CHAPTER 8 SPIRITS IN FRANCE

8.1 Market Overview
8.2 Market Value
8.3 Market Volume
8.4 Market Segmentation I
8.5 Market Segmentation II
8.6 Market Share
8.7 Five Forces Analysis
8.8 Distribution
8.9 Market Forecasts
8.10 Macroeconomic Indicators

CHAPTER 9 SPIRITS IN GERMANY

9.1 Market Overview
9.2 Market Value
9.3 Market Volume
9.4 Market Segmentation I
9.5 Market Segmentation II
9.6 Market Share
9.7 Five Forces Analysis
9.8 Distribution
9.9 Market Forecasts
9.10 Macroeconomic Indicators

CHAPTER 10 SPIRITS IN ITALY

10.1 Market Overview
10.2 Market Value
10.3 Market Volume
10.4 Market Segmentation I
10.5 Market Segmentation II
10.6 Market Share
10.7 Five Forces Analysis
10.8 Distribution
10.9 Market Forecasts
10.10 Macroeconomic Indicators

CHAPTER 11 SPIRITS IN JAPAN

11.1 Market Overview
11.2 Market Value
11.3 Market Volume
11.4 Market Segmentation I
11.5 Market Segmentation II
11.6 Market Share
11.7 Five Forces Analysis
11.8 Distribution
11.9 Market Forecasts
11.10 Macroeconomic Indicators

CHAPTER 12 SPIRITS IN THE NETHERLANDS

12.1 Market Overview
12.2 Market Value
12.3 Market Volume
12.4 Market Segmentation I
12.5 Market Segmentation II
12.6 Market Share
12.7 Five Forces Analysis
12.8 Distribution
12.9 Market Forecasts
12.10 Macroeconomic Indicators

CHAPTER 13 SPIRITS IN SPAIN

13.1 Market Overview
13.2 Market Value
13.3 Market Volume
13.4 Market Segmentation I
13.5 Market Segmentation II
13.6 Market Share
13.7 Five Forces Analysis
13.8 Distribution
13.9 Market Forecasts
13.10 Macroeconomic Indicators

CHAPTER 14 SPIRITS IN THE UNITED KINGDOM

14.1 Market Overview
14.2 Market Value
14.3 Market Volume
14.4 Market Segmentation I
14.5 Market Segmentation II
14.6 Market Share
14.7 Five Forces Analysis
14.8 Distribution
14.9 Market Forecasts
14.10 Macroeconomic Indicators

CHAPTER 15 SPIRITS IN THE UNITED STATES

15.1 Market Overview
15.2 Market Value
15.3 Market Volume
15.4 Market Segmentation I
15.5 Market Segmentation II
15.6 Market Share
15.7 Five Forces Analysis
15.8 Distribution
15.9 Market Forecasts
15.10 Macroeconomic Indicators

CHAPTER 16 COMPANY PROFILES

16.1 Leading Companies

CHAPTER 17 APPENDIX

17.1 Data Research Methodology

LIST OF TABLES

Table 1: Global Spirits Market Value: $ billion, 2004-2008 34
Table 2: Global Spirits Market Volume: Liters million, 2004-2008 35
Table 3: Global Spirits Market Segmentation I: % Share, by Value, 2008 36
Table 4: Global Spirits Market Segmentation II: % Share, by Value, 2008 37
Table 5: Global Spirits Market Share: % Share, by Volume, 2008 38
Table 6: Global Spirits Distribution: % Share, by Volume, 2008 46
Table 7: Global Spirits Market Value Forecast: $ billion, 2008-2013 47
Table 8: Global Spirits Market Volume Forecast: Liters million, 2008-2013 48
Table 9: Asia-Pacific Spirits Market Value: $ billion, 2004-2008 51
Table 10: Asia-Pacific Spirits Market Volume: Liters million, 2004-2008 52
Table 11: Asia-Pacific Spirits Market Segmentation I: % Share, by Value, 2008 53
Table 12: Asia-Pacific Spirits Market Segmentation II: % Share, by Value, 2008 54
Table 13: Asia-Pacific Spirits Market Share: % Share, by Volume, 2008 55
Table 14: Asia-Pacific Spirits Distribution: % Share, by Volume, 2008 65
Table 15: Asia-Pacific Spirits Market Value Forecast: $ billion, 2008-2013 66
Table 16: Asia-Pacific Spirits Market Volume Forecast: Liters million, 2008-2013 67
Table 17: Europe Spirits Market Value: $ billion, 2004-2008 70
Table 18: Europe Spirits Market Volume: Liters million, 2004-2008 71
Table 19: Europe Spirits Market Segmentation I: % Share, by Value, 2008 72
Table 20: Europe Spirits Market Segmentation II: % Share, by Value, 2008 73
Table 21: Europe Spirits Market Share: % Share, by Volume, 2008 74
Table 22: Europe Spirits Distribution: % Share, by Volume, 2008 84
Table 23: Europe Spirits Market Value Forecast: $ billion, 2008-2013 85
Table 24: Europe Spirits Market Volume Forecast: Liters million, 2008-2013 86
Table 25: Europe Exchange Rate, 2004-2008 87
Table 26: Belgium Spirits Market Value: $ million, 2004-2008 90
Table 27: Belgium Spirits Market Volume: Liters million, 2004-2008 91
Table 28: Belgium Spirits Market Segmentation I: % Share, by Value, 2008 92
Table 29: Belgium Spirits Market Segmentation II: % Share, by Value, 2008 93
Table 30: Belgium Spirits Market Share: % Share, by Volume, 2008 94
Table 31: Belgium Spirits Distribution: % Share, by Volume, 2008 103
Table 32: Belgium Spirits Market Value Forecast: $ million, 2008-2013 104
Table 33: Belgium Spirits Market Volume Forecast: Liters million, 2008-2013 105
Table 34: Belgium Size of Population (million) , 2004-2008 106
Table 35: Belgium GDP (Constant 2000 Prices, $ billion), 2004-2008 106
Table 36: Belgium Inflation, 2004-2008 107
Table 37: Belgium Exchange Rate, 2004-2008 107
Table 38: Canada Spirits Market Value: $ billion, 2004-2008 110
Table 39: Canada Spirits Market Volume: Liters million, 2004-2008 111
Table 40: Canada Spirits Market Segmentation I: % Share, by Value, 2008 112
Table 41: Canada Spirits Market Segmentation II: % Share, by Value, 2008 113
Table 42: Canada Spirits Market Share: % Share, by Volume, 2008 114
Table 43: Canada Spirits Distribution: % Share, by Volume, 2008 124
Table 44: Canada Spirits Market Value Forecast: $ billion, 2008-2013 125
Table 45: Canada Spirits Market Volume Forecast: Liters million, 2008-2013 126
Table 46: Canada Size of Population (million) , 2004-2008 127
Table 47: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 127
Table 48: Canada Inflation, 2004-2008 128
Table 49: Canada Exchange Rate, 2004-2008 128
Table 50: China Spirits Market Value: $ billion, 2004-2008 131
Table 51: China Spirits Market Volume: Liters million, 2004-2008 132
Table 52: China Spirits Market Segmentation I: % Share, by Value, 2008 133
Table 53: China Spirits Market Segmentation II: % Share, by Value, 2008 134
Table 54: China Spirits Market Share: % Share, by Volume, 2008 135
Table 55: China Spirits Distribution: % Share, by Volume, 2008 143
Table 56: China Spirits Market Value Forecast: $ billion, 2008-2013 144
Table 57: China Spirits Market Volume Forecast: Liters million, 2008-2013 145
Table 58: China Size of Population (million) , 2004-2008 146
Table 59: China GDP (Constant 2000 Prices, $ billion), 2004-2008 146
Table 60: China Inflation, 2004-2008 147
Table 61: China Exchange Rate, 2004-2008 147
Table 62: France Spirits Market Value: $ billion, 2004-2008 150
Table 63: France Spirits Market Volume: Liters million, 2004-2008 151
Table 64: France Spirits Market Segmentation I: % Share, by Value, 2008 152
Table 65: France Spirits Market Segmentation II: % Share, by Value, 2008 153
Table 66: France Spirits Market Share: % Share, by Volume, 2008 154
Table 67: France Spirits Distribution: % Share, by Volume, 2008 164
Table 68: France Spirits Market Value Forecast: $ billion, 2008-2013 165
Table 69: France Spirits Market Volume Forecast: Liters million, 2008-2013 166
Table 70: France Size of Population (million) , 2004-2008 167
Table 71: France GDP (Constant 2000 Prices, $ billion), 2004-2008 167
Table 72: France Inflation, 2004-2008 168
Table 73: France Exchange Rate, 2004-2008 168
Table 74: Germany Spirits Market Value: $ billion, 2004-2008 171
Table 75: Germany Spirits Market Volume: Liters million, 2004-2008 172
Table 76: Germany Spirits Market Segmentation I: % Share, by Value, 2008 173
Table 77: Germany Spirits Market Segmentation II: % Share, by Value, 2008 174
Table 78: Germany Spirits Market Share: % Share, by Volume, 2008 175
Table 79: Germany Spirits Distribution: % Share, by Volume, 2008 184
Table 80: Germany Spirits Market Value Forecast: $ billion, 2008-2013 185
Table 81: Germany Spirits Market Volume Forecast: Liters million, 2008-2013 186
Table 82: Germany Size of Population (million) , 2004-2008 187
Table 83: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 187
Table 84: Germany Inflation, 2004-2008 188
Table 85: Germany Exchange Rate, 2004-2008 188
Table 86: Italy Spirits Market Value: $ billion, 2004-2008 191
Table 87: Italy Spirits Market Volume: Liters million, 2004-2008 192
Table 88: Italy Spirits Market Segmentation I: % Share, by Value, 2008 193
Table 89: Italy Spirits Market Segmentation II: % Share, by Value, 2008 194
Table 90: Italy Spirits Market Share: % Share, by Volume, 2008 195
Table 91: Italy Spirits Distribution: % Share, by Volume, 2008 204
Table 92: Italy Spirits Market Value Forecast: $ billion, 2008-2013 205
Table 93: Italy Spirits Market Volume Forecast: Liters million, 2008-2013 206
Table 94: Italy Size of Population (million) , 2004-2008 207
Table 95: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 207
Table 96: Italy Inflation, 2004-2008 208
Table 97: Italy Exchange Rate, 2004-2008 208
Table 98: Japan Spirits Market Value: $ million, 2004-2008 211
Table 99: Japan Spirits Market Volume: Liters million, 2004-2008 212
Table 100: Japan Spirits Market Segmentation I: % Share, by Value, 2008 213
Table 101: Japan Spirits Market Segmentation II: % Share, by Value, 2008 214
Table 102: Japan Spirits Market Share: % Share, by Volume, 2008 215
Table 103: Japan Spirits Distribution: % Share, by Volume, 2008 224
Table 104: Japan Spirits Market Value Forecast: $ million, 2008-2013 225
Table 105: Japan Spirits Market Volume Forecast: Liters million, 2008-2013 226
Table 106: Japan Size of Population (million) , 2004-2008 227
Table 107: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 227
Table 108: Japan Inflation, 2004-2008 228
Table 109: Japan Exchange Rate, 2004-2008 228
Table 110: Netherlands Spirits Market Value: $ million, 2004-2008 231
Table 111: Netherlands Spirits Market Volume: Liters million, 2004-2008 232
Table 112: Netherlands Spirits Market Segmentation I: % Share, by Value, 2008 233
Table 113: Netherlands Spirits Market Segmentation II: % Share, by Value, 2008 234
Table 114: Netherlands Spirits Market Share: % Share, by Volume, 2008 235
Table 115: Netherlands Spirits Distribution: % Share, by Volume, 2008 244
Table 116: Netherlands Spirits Market Value Forecast: $ million, 2008-2013 245
Table 117: Netherlands Spirits Market Volume Forecast: Liters million, 2008-2013 246
Table 118: Netherlands Size of Population (million) , 2004-2008 247
Table 119: Netherlands GDP (Constant 2000 Prices, $ billion), 2004-2008 247
Table 120: Netherlands Inflation, 2004-2008 248
Table 121: Netherlands Exchange Rate, 2004-2008 248
Table 122: Spain Spirits Market Value: $ billion, 2004-2008 251
Table 123: Spain Spirits Market Volume: Liters million, 2004-2008 252
Table 124: Spain Spirits Market Segmentation I: % Share, by Value, 2008 253
Table 125: Spain Spirits Market Segmentation II: % Share, by Value, 2008 254
Table 126: Spain Spirits Market Share: % Share, by Volume, 2008 255
Table 127: Spain Spirits Distribution: % Share, by Volume, 2008 264
Table 128: Spain Spirits Market Value Forecast: $ billion, 2008-2013 265
Table 129: Spain Spirits Market Volume Forecast: Liters million, 2008-2013 266
Table 130: Spain Size of Population (million) , 2004-2008 267
Table 131: Spain GDP (Constant 2000 Prices, $ billion), 2004-2008 267
Table 132: Spain Inflation, 2004-2008 268
Table 133: Spain Exchange Rate, 2004-2008 268
Table 134: United Kingdom Spirits Market Value: $ billion, 2004-2008 271
Table 135: United Kingdom Spirits Market Volume: Liters million, 2004-2008 272
Table 136: United Kingdom Spirits Market Segmentation I: % Share, by Value, 2008 273
Table 137: United Kingdom Spirits Market Segmentation II: % Share, by Value, 2008 274
Table 138: United Kingdom Spirits Market Share: % Share, by Volume, 2008 275
Table 139: United Kingdom Spirits Distribution: % Share, by Volume, 2008 285
Table 140: United Kingdom Spirits Market Value Forecast: $ billion, 2008-2013 286
Table 141: United Kingdom Spirits Market Volume Forecast: Liters million, 2008-2013 287
Table 142: United Kingdom Size of Population (million) , 2004-2008 288
Table 143: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 288
Table 144: United Kingdom Inflation, 2004-2008 289
Table 145: United Kingdom Exchange Rate, 2004-2008 289
Table 146: United States Spirits Market Value: $ billion, 2004-2008 292
Table 147: United States Spirits Market Volume: Liters million, 2004-2008 293
Table 148: United States Spirits Market Segmentation I: % Share, by Value, 2008 294
Table 149: United States Spirits Market Segmentation II: % Share, by Value, 2008 295
Table 150: United States Spirits Market Share: % Share, by Volume, 2008 296
Table 151: United States Spirits Distribution: % Share, by Volume, 2008 305
Table 152: United States Spirits Market Value Forecast: $ billion, 2008-2013 306
Table 153: United States Spirits Market Volume Forecast: Liters million, 2008-2013 307
Table 154: United States Size of Population (million) , 2004-2008 308
Table 155: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 308
Table 156: United States Inflation, 2004-2008 308
Table 157: Key Facts: Diageo plc 309
Table 158: Key Financials: Diageo plc 312
Table 159: Key Facts: Pernod Ricard 314
Table 160: Key Facts: Jinro Limited 317

LIST OF FIGURES

Figure 1: Global Spirits Market Value: $ billion, 2004-2008 34
Figure 2: Global Spirits Market Volume: Liters million, 2004-2008 35
Figure 3: Global Spirits Market Segmentation I: % Share, by Value, 2008 36
Figure 4: Global Spirits Market Segmentation II: % Share, by Value, 2008 37
Figure 5: Global Spirits Market Share: % Share, by Volume, 2008 38
Figure 6: Forces Driving Competition in the Global Spirits Market, 2008 39
Figure 7: Drivers of Buyer Power in the Global Spirits Market, 2008 41
Figure 8: Drivers of Supplier Power in the Global Spirits Market, 2008 42
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Spirits Market, 2008 43
Figure 10: Factors Influencing the Threat of Substitutes in the Global Spirits Market, 2008
Figure 11: Drivers of Degree of Rivalry in the Global Spirits Market, 2008 45
Figure 12: Global Spirits Distribution: % Share, by Volume, 2008 46
Figure 13: Global Spirits Market Value Forecast: $ billion, 2008-2013 47
Figure 14: Global Spirits Market Volume Forecast: Liters million, 2008-2013 48
Figure 15: Asia-Pacific Spirits Market Value: $ billion, 2004-2008 51
Figure 16: Asia-Pacific Spirits Market Volume: Liters million, 2004-2008 52
Figure 17: Asia-Pacific Spirits Market Segmentation I: % Share, by Value, 2008 53
Figure 18: Asia-Pacific Spirits Market Segmentation II: % Share, by Value, 2008 54
Figure 19: Asia-Pacific Spirits Market Share: % Share, by Volume, 2008 55
Figure 20: Forces Driving Competition in the Spirits Market in Asia-Pacific, 2008 56
Figure 21: Drivers of Buyer Power in the Spirits Market in Asia-Pacific, 2008 58
Figure 22: Drivers of Supplier Power in the Spirits Market in Asia-Pacific, 2008 60
Figure 23: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Asia- Pacific, 2008 61
Figure 24: Factors Influencing the Threat of Substitutes in the Spirits Market in Asia-Pacific, 2008 62
Figure 25: Drivers of Degree of Rivalry in the Spirits Market in Asia-Pacific, 2008 63
Figure 26: Asia-Pacific Spirits Distribution: % Share, by Volume, 2008 65
Figure 27: Asia-Pacific Spirits Market Value Forecast: $ billion, 2008-2013 66
Figure 28: Asia-Pacific Spirits Market Volume Forecast: Liters million, 2008-2013 67
Figure 29: Europe Spirits Market Value: $ billion, 2004-2008 70
Figure 30: Europe Spirits Market Volume: Liters million, 2004-2008 71
Figure 31: Europe Spirits Market Segmentation I: % Share, by Value, 2008 72
Figure 32: Europe Spirits Market Segmentation II: % Share, by Value, 2008 73
Figure 33: Europe Spirits Market Share: % Share, by Volume, 2008 74
Figure 34: Forces Driving Competition in the Spirits Market in Europe, 2008 75
Figure 35: Drivers of Buyer Power in the Spirits Market in Europe, 2008 77
Figure 36: Drivers of Supplier Power in the Spirits Market in Europe, 2008 79
Figure 37: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Europe, 2008 80
Figure 38: Factors Influencing the Threat of Substitutes in the Spirits Market in Europe, 2008 81
Figure 39: Drivers of Degree of Rivalry in the Spirits Market in Europe, 2008 82
Figure 40: Europe Spirits Distribution: % Share, by Volume, 2008 84
Figure 41: Europe Spirits Market Value Forecast: $ billion, 2008-2013 85
Figure 42: Europe Spirits Market Volume Forecast: Liters million, 2008-2013 86
Figure 43: Belgium Spirits Market Value: $ million, 2004-2008 90
Figure 44: Belgium Spirits Market Volume: Liters million, 2004-2008 91
Figure 45: Belgium Spirits Market Segmentation I: % Share, by Value, 2008 92
Figure 46: Belgium Spirits Market Segmentation II: % Share, by Value, 2008 93
Figure 47: Belgium Spirits Market Share: % Share, by Volume, 2008 94
Figure 48: Forces Driving Competition in the Spirits Market in Belgium, 2008 95
Figure 49: Drivers of Buyer Power in the Spirits Market in Belgium, 2008 97
Figure 50: Drivers of Supplier Power in the Spirits Market in Belgium, 2008 98
Figure 51: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Belgium, 2008 99
Figure 52: Factors Influencing the Threat of Substitutes in the Spirits Market in Belgium, 2008 100
Figure 53: Drivers of Degree of Rivalry in the Spirits Market in Belgium, 2008 101
Figure 54: Belgium Spirits Distribution: % Share, by Volume, 2008 103
Figure 55: Belgium Spirits Market Value Forecast: $ million, 2008-2013 104
Figure 56: Belgium Spirits Market Volume Forecast: Liters million, 2008-2013 105
Figure 57: Canada Spirits Market Value: $ billion, 2004-2008 110
Figure 58: Canada Spirits Market Volume: Liters million, 2004-2008 111
Figure 59: Canada Spirits Market Segmentation I: % Share, by Value, 2008 112
Figure 60: Canada Spirits Market Segmentation II: % Share, by Value, 2008 113
Figure 61: Canada Spirits Market Share: % Share, by Volume, 2008 114
Figure 62: Forces Driving Competition in the Spirits Market in Canada, 2008 115
Figure 63: Drivers of Buyer Power in the Spirits Market in Canada, 2008 117
Figure 64: Drivers of Supplier Power in the Spirits Market in Canada, 2008 119
Figure 65: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Canada, 2008 120
Figure 66: Factors Influencing the Threat of Substitutes in the Spirits Market in Canada, 2008 121
Figure 67: Drivers of Degree of Rivalry in the Spirits Market in Canada, 2008 122
Figure 68: Canada Spirits Distribution: % Share, by Volume, 2008 124
Figure 69: Canada Spirits Market Value Forecast: $ billion, 2008-2013 125
Figure 70: Canada Spirits Market Volume Forecast: Liters million, 2008-2013 126
Figure 71: China Spirits Market Value: $ billion, 2004-2008 131
Figure 72: China Spirits Market Volume: Liters million, 2004-2008 132
Figure 73: China Spirits Market Segmentation I: % Share, by Value, 2008 133
Figure 74: China Spirits Market Segmentation II: % Share, by Value, 2008 134
Figure 75: China Spirits Market Share: % Share, by Volume, 2008 135
Figure 76: Forces Driving Competition in the Spirits Market in China, 2008 136
Figure 77: Drivers of Buyer Power in the Spirits Market in China, 2008 137
Figure 78: Drivers of Supplier Power in the Spirits Market in China, 2008 138
Figure 79: Factors Influencing the Likelihood of New Entrants in the Spirits Market in China, 2008 139
Figure 80: Factors Influencing the Threat of Substitutes in the Spirits Market in China, 2008
Figure 81: Drivers of Degree of Rivalry in the Spirits Market in China, 2008 142
Figure 82: China Spirits Distribution: % Share, by Volume, 2008 143
Figure 83: China Spirits Market Value Forecast: $ billion, 2008-2013 144
Figure 84: China Spirits Market Volume Forecast: Liters million, 2008-2013 145
Figure 85: France Spirits Market Value: $ billion, 2004-2008 150
Figure 86: France Spirits Market Volume: Liters million, 2004-2008 151
Figure 87: France Spirits Market Segmentation I: % Share, by Value, 2008 152
Figure 88: France Spirits Market Segmentation II: % Share, by Value, 2008 153
Figure 89: France Spirits Market Share: % Share, by Volume, 2008 154
Figure 90: Forces Driving Competition in the Spirits Market in France, 2008 155
Figure 91: Drivers of Buyer Power in the Spirits Market in France, 2008 157
Figure 92: Drivers of Supplier Power in the Spirits Market in France, 2008 159
Figure 93: Factors Influencing the Likelihood of New Entrants in the Spirits Market in France, 2008 160
Figure 94: Factors Influencing the Threat of Substitutes in the Spirits Market in France, 2008 161
Figure 95: Drivers of Degree of Rivalry in the Spirits Market in France, 2008 162
Figure 96: France Spirits Distribution: % Share, by Volume, 2008 164
Figure 97: France Spirits Market Value Forecast: $ billion, 2008-2013 165
Figure 98: France Spirits Market Volume Forecast: Liters million, 2008-2013 166
Figure 99: Germany Spirits Market Value: $ billion, 2004-2008 171
Figure 100: Germany Spirits Market Volume: Liters million, 2004-2008 172
Figure 101: Germany Spirits Market Segmentation I: % Share, by Value, 2008 173
Figure 102: Germany Spirits Market Segmentation II: % Share, by Value, 2008 174
Figure 103: Germany Spirits Market Share: % Share, by Volume, 2008 175
Figure 104: Forces Driving Competition in the Spirits Market in Germany, 2008 176
Figure 105: Drivers of Buyer Power in the Spirits Market in Germany, 2008 178
Figure 106: Drivers of Supplier Power in the Spirits Market in Germany, 2008 179
Figure 107: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Germany, 2008 180
Figure 108: Factors Influencing the Threat of Substitutes in the Spirits Market in Germany, 2008 181
Figure 109: Drivers of Degree of Rivalry in the Spirits Market in Germany, 2008 182
Figure 110: Germany Spirits Distribution: % Share, by Volume, 2008 184
Figure 111: Germany Spirits Market Value Forecast: $ billion, 2008-2013 185
Figure 112: Germany Spirits Market Volume Forecast: Liters million, 2008-2013 186
Figure 113: Italy Spirits Market Value: $ billion, 2004-2008 191
Figure 114: Italy Spirits Market Volume: Liters million, 2004-2008 192
Figure 115: Italy Spirits Market Segmentation I: % Share, by Value, 2008 193
Figure 116: Italy Spirits Market Segmentation II: % Share, by Value, 2008 194
Figure 117: Italy Spirits Market Share: % Share, by Volume, 2008 195
Figure 118: Forces Driving Competition in the Spirits Market in Italy, 2008 196
Figure 119: Drivers of Buyer Power in the Spirits Market in Italy, 2008 198
Figure 120: Drivers of Supplier Power in the Spirits Market in Italy, 2008 199
Figure 121: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Italy, 2008 200
Figure 122: Factors Influencing the Threat of Substitutes in the Spirits Market in Italy, 2008 201
Figure 123: Drivers of Degree of Rivalry in the Spirits Market in Italy, 2008 202
Figure 124: Italy Spirits Distribution: % Share, by Volume, 2008 204
Figure 125: Italy Spirits Market Value Forecast: $ billion, 2008-2013 205
Figure 126: Italy Spirits Market Volume Forecast: Liters million, 2008-2013 206
Figure 127: Japan Spirits Market Value: $ million, 2004-2008 211
Figure 128: Japan Spirits Market Volume: Liters million, 2004-2008 212
Figure 129: Japan Spirits Market Segmentation I: % Share, by Value, 2008 213
Figure 130: Japan Spirits Market Segmentation II: % Share, by Value, 2008 214
Figure 131: Japan Spirits Market Share: % Share, by Volume, 2008 215
Figure 132: Forces Driving Competition in the Spirits Market in Japan, 2008 216
Figure 133: Drivers of Buyer Power in the Spirits Market in Japan, 2008 218
Figure 134: Drivers of Supplier Power in the Spirits Market in Japan, 2008 219
Figure 135: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Japan, 2008 220
Figure 136: Factors Influencing the Threat of Substitutes in the Spirits Market in Japan, 2008 221
Figure 137: Drivers of Degree of Rivalry in the Spirits Market in Japan, 2008 222
Figure 138: Japan Spirits Distribution: % Share, by Volume, 2008 224
Figure 139: Japan Spirits Market Value Forecast: $ million, 2008-2013 225
Figure 140: Japan Spirits Market Volume Forecast: Liters million, 2008-2013 226
Figure 141: Netherlands Spirits Market Value: $ million, 2004-2008 231
Figure 142: Netherlands Spirits Market Volume: Liters million, 2004-2008 232
Figure 143: Netherlands Spirits Market Segmentation I: % Share, by Value, 2008 233
Figure 144: Netherlands Spirits Market Segmentation II: % Share, by Value, 2008 234
Figure 145: Netherlands Spirits Market Share: % Share, by Volume, 2008 235
Figure 146: Forces Driving Competition in the Spirits Market in the Netherlands, 2008 236
Figure 147: Drivers of Buyer Power in the Spirits Market in the Netherlands, 2008 238
Figure 148: Drivers of Supplier Power in the Spirits Market in the Netherlands, 2008 239
Figure 149: Factors Influencing the Likelihood of New Entrants in the Spirits Market in the Netherlands, 2008 240
Figure 150: Factors Influencing the Threat of Substitutes in the Spirits Market in the Netherlands, 2008 241
Figure 151: Drivers of Degree of Rivalry in the Spirits Market in the Netherlands, 2008 242
Figure 152: Netherlands Spirits Distribution: % Share, by Volume, 2008 244
Figure 153: Netherlands Spirits Market Value Forecast: $ million, 2008-2013 245
Figure 154: Netherlands Spirits Market Volume Forecast: Liters million, 2008-2013 246
Figure 155: Spain Spirits Market Value: $ billion, 2004-2008 251
Figure 156: Spain Spirits Market Volume: Liters million, 2004-2008 252
Figure 157: Spain Spirits Market Segmentation I: % Share, by Value, 2008 253
Figure 158: Spain Spirits Market Segmentation II: % Share, by Value, 2008 254
Figure 159: Spain Spirits Market Share: % Share, by Volume, 2008 255
Figure 160: Forces Driving Competition in the Spirits Market in Spain, 2008 256
Figure 161: Drivers of Buyer Power in the Spirits Market in Spain, 2008 258
Figure 162: Drivers of Supplier Power in the Spirits Market in Spain, 2008 259
Figure 163: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Spain, 2008 260
Figure 164: Factors Influencing the Threat of Substitutes in the Spirits Market in Spain, 2008 261
Figure 165: Drivers of Degree of Rivalry in the Spirits Market in Spain, 2008 262
Figure 166: Spain Spirits Distribution: % Share, by Volume, 2008 264
Figure 167: Spain Spirits Market Value Forecast: $ billion, 2008-2013 265
Figure 168: Spain Spirits Market Volume Forecast: Liters million, 2008-2013 266
Figure 169: United Kingdom Spirits Market Value: $ billion, 2004-2008 271
Figure 170: United Kingdom Spirits Market Volume: Liters million, 2004-2008 272
Figure 171: United Kingdom Spirits Market Segmentation I: % Share, by Value, 2008 273
Figure 172: United Kingdom Spirits Market Segmentation II: % Share, by Value, 2008 274
Figure 173: United Kingdom Spirits Market Share: % Share, by Volume, 2008 275
Figure 174: Forces Driving Competition in the Spirits Market in the United Kingdom, 2008
Figure 175: Drivers of Buyer Power in the Spirits Market in the United Kingdom, 2008 278
Figure 176: Drivers of Supplier Power in the Spirits Market in the United Kingdom, 2008
Figure 177: Factors Influencing the Likelihood of New Entrants in the Spirits Market in the United Kingdom, 2008 281
Figure 178: Factors Influencing the Threat of Substitutes in the Spirits Market in the United Kingdom, 2008 282
Figure 179: Drivers of Degree of Rivalry in the Spirits Market in the United Kingdom, 2008
Figure 180: United Kingdom Spirits Distribution: % Share, by Volume, 2008 285
Figure 181: United Kingdom Spirits Market Value Forecast: $ billion, 2008-2013 286
Figure 182: United Kingdom Spirits Market Volume Forecast: Liters million, 2008-2013287
Figure 183: United States Spirits Market Value: $ billion, 2004-2008 292
Figure 184: United States Spirits Market Volume: Liters million, 2004-2008 293
Figure 185: United States Spirits Market Segmentation I: % Share, by Value, 2008 294
Figure 186: United States Spirits Market Segmentation II: % Share, by Value, 2008 295
Figure 187: United States Spirits Market Share: % Share, by Volume, 2008 296
Figure 188: Forces Driving Competition in the Spirits Market in the United States, 2008
Figure 189: Drivers of Buyer Power in the Spirits Market in the United States, 2008 299
Figure 190: Drivers of Supplier Power in the Spirits Market in the United States, 2008 300
Figure 191: Factors Influencing the Likelihood of New Entrants in the Spirits Market in the United States, 2008 301
Figure 192: Factors Influencing the Threat of Substitutes in the Spirits Market in the United States, 2008 302
Figure 193: Drivers of Degree of Rivalry in the Spirits Market in the United States, 2008
Figure 194: United States Spirits Distribution: % Share, by Volume, 2008 305
Figure 195: United States Spirits Market Value Forecast: $ billion, 2008-2013 306
Figure 196: United States Spirits Market Volume Forecast: Liters million, 2008-2013 307
Figure 197: Revenues & Profitability: Diageo plc 313

Spirits: Global Industry Guide

Table of Contents

CHAPTER 1 INTRODUCTION

CHAPTER 2 GLOBAL SPIRITS

CHAPTER 3 SPIRITS IN ASIA-PACIFIC

CHAPTER 4 SPIRITS IN EUROPE

CHAPTER 5 SPIRITS IN BELGIUM

CHAPTER 6 SPIRITS IN CANADA

CHAPTER 7 SPIRITS IN CHINA

CHAPTER 8 SPIRITS IN FRANCE

CHAPTER 9 SPIRITS IN GERMANY

CHAPTER 10 SPIRITS IN ITALY

CHAPTER 11 SPIRITS IN JAPAN

CHAPTER 12 SPIRITS IN THE NETHERLANDS

CHAPTER 13 SPIRITS IN SPAIN

CHAPTER 14 SPIRITS IN THE UNITED KINGDOM

CHAPTER 15 SPIRITS IN THE UNITED STATES

CHAPTER 16 COMPANY PROFILES

CHAPTER 17 APPENDIX

LIST OF TABLES

LIST OF FIGURES