Abstract
Introduction
We think that a massive shift in consumer behavior is under way we are
witnessing the return to frugality and the fast fashion and value players are
ideally positioned to exploit this with their proposition of cheap
fashionability. Moreover as unemployment levels are set to rise to levels
unimaginable a few years ago the hegemony of low price will become endemic.
Scope of this research
- Proprietary data on market value, specialists sales and growth 2003 - 2008
data for each of the 27 EU countries.
- Key data on total expenditure, selling space, store numbers, sales
densities and per capita expenditure for each of the 27 EU countries.
- Comprehensive profiles of C&A, H&M, Kiabi, New Look, Primark and TK Maxx
with a detailed analysis of core strengths and weaknesses and future outlook
- Detailed chapters on five core European clothing markets, with analysis of
leading value players, recent developments and future outlook.
Research and analysis highlights
For European value clothing retailers it is recession boom time, as consumers
find themselves slogging through the starkest economic landscape. We expect
that the recession will end sometime in 2010 for the totality of the EU 27.
That would make the current crisis the longest and probably deepest downturn
since the Great Depression.
Value is a growing segment in a declining sector, as overall clothing volumes
are down. Depressed consumer spending levels and dearth of credit availability
in combination with anxious and unsettled clothing specialists will conspire
to produce one of the worst years for the pan European clothing sector on
record
As Tesco' s halo has slipped somewhat in the recession, Ireland' s Primark is
set to take up the torch of sharpest and most feared retailer from the British
Isles. A superb business model, strong growth, outstanding benchmarks and
sales densities have struck fear into the hearts of its European rivals from
C&A to Kiabi.
Key reasons to purchase this research
- Identify the key trends and issues in clothing retail in Europe and design
strategies to exploit opportunities and minimise risk.
- Assess market potential and threats by accessing sector size data and
seeing how consumers and retailers have reacted to recent economic turbulence.
- Comprehensive profiles provide essential information on business models
and performance measures both crucial for benchmarking businesses.
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