Abstract
Introduction
Consumer attitudes toward using the online channel for savings and investment
activity are evolving. Ongoing technological advancement alongside growing
confidence and use of all online platforms is driving these shifts in
attitude. Savings and investment providers must understand how consumers feel
about and actually use the online channel in order to maximize the advantages
it can bring.
Scope of this research
- Using global data from our FSCI survey this report identifies how consumer
attitudes towards the online channel are changing.
- The report analyzes the causes of these shifts and identifies strategies
that can be employed by S&I providers to attract & retain online customers
- The report discusses real world examples of what savings providers are
doing online, and action points on developing an effective online strategy.
Research and analysis highlights
While online banking and online savings and investment activity is increasing,
only 43.9% of online users globally are registered to use online savings
platforms. While growth has been positive, there remains ample room for
further development in all markets.
Online savers are more sophisticated and nuanced than stereotypes of online
users would suggest. Characterised primarily by a greater willingness to make
their own financial decisions and comfort in undertaking their own research
online, online savers represent a financial literate high value target market
for providers.
Fears over the security and stability of online savings and investment
platforms and institutions remains the critical hold-up to wider uptake.
Institutions and service providers must tread a careful balance of reassuring
consumers without removing the ease of use and functionality of the online
channel.
Key reasons to purchase this research
- Access the results of Datamonitor' s Global FS Consumer Insight survey,
enabling you to understand shifting online attitudes and behaviours.
- Identify why these changes are occurring, and understand the future
implications of the online channel.
- Identify actionable proven strategies that can help encourage consumers to
engage with the online channel.
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