Abstract
Introduction
The Connectivity mega-trend reflects the inherent consumer desire to connect
with both their peers and surroundings. Forging strong personal relationships
is important to consumers, especially in difficult times. Similarly, a feeling
of responsibility is driving the trend for ethical consumerism and actions
which are motivated by a need to do ' the right thing' for the global community.
Scope of this research
- Detailed trend analysis outlining what constitutes ' value' for consumers
(trends are, after all, a reflection of what' s important to consumers)
- Global in focus, but also offers country-by-country and sector insights
thereby catering to top-line or more specific information needs
- Covers all major FMCG sectors, but also with applicability to wider
consumer goods audiences
- One of 10 dedicated mega-trend reports outlining the most important issues
shaping global consumers' buying behavior both now and in the future
Research and analysis highlights
Good trend-watching is about taking the bigger-picture approach. Adopting a
broader global perspective to trend-tracking facilitates better decision
making by overcoming ' category myopia' . Monitoring the broader FMCG
environment will enable bigger picture learning that can be applied more
specifically.
Connectivity is a responsibility orientated mega-trend reflecting how global
consumers are more connected to their environment. The Pew Global Attitudes
Project in 2009 found that majorities in 23 of 25 countries agree that
"protecting the environment should be given priority, even if it causes slower
economic growth and some loss of jobs".
The effect of branding on consumers in Asia Pacific is extremely significant.
These consumers not only consider what a brand means to them personally, but
also how it connects them to the wider community and defines their social
status.
Key reasons to purchase this research
- Understand the significance of the different Connectivity-aligned trends
across markets and FMCG sectors to help support market diversification plans.
- Save time and gain maximal insight by using this ' one-stop-shop' resource
which offers a clear and up-to-date framework for understanding consumers.
- Access data from two waves of global primary research to increase the
likelihood of being ' on-trend' with NPD and marketing activities
| 
View Cart
