Abstract
Introduction
Verdict Research: UK Home Delivery & Fulfilment 2009 provides detailed
analysis of the home delivery market. It includes both market and consumer
data and uses a survey of nearly 2,000 customers to examine the key trends
within nine retail sectors. With the home delivery market becoming
increasingly competitive this report offers real insight into the
opportunities and threats in the market.
Scope of this research
- Detailed analysis of the channels within home delivery including store
based, e-retail, mail order and TV shopping.
- Thorough examination of the key characteristics of home delivery shoppers
including demographic profile and motivation for using home delivery.
- Analysis of nine retail sectors including clothing & footwear,
electricals, food & grocery, furniture & floorcoverings and music & video.
- Overview and competitive assessment of leading logistics and fulfilment
operators.
Research and analysis highlights
We predict that the home delivery market will decline by 2.0% in 2009. This is
largely due to a substantial decline in sales through the store-based channel,
with items in the electricals and furniture & floorcoverings sectors badly
impacted by the recession.
Sales via the internet will overtake store-based sales as the largest
component of home delivery in 2009. While sales growth is slowing, at 12.0% it
will outstrip the only other home delivery channel in positive ground TV
shopping.
Amazon has increased its lead over eBay, as the retailer most used for home
delivery. 24.3% of home delivery shoppers mentioned it compared with 18.6% in
the previous year almost four times that of eBay
Key reasons to purchase this research
- Understand how the home delivery customer is changing and adapt strategies
to reflect this.
- Use consumer data on home delivery usage to identify which sectors offer
the most growth potential.
- Identify the key issues for both retailers and operators within the home
delivery market and develop strategies to overcome these challenges.
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