Abstract
Introduction
Based on Datamonitor' s essential market data and insight into the country' s
leading fuel retailers, this profile provides you with an up-to-date picture
of the service station retailing sector. In addition to outlining site
numbers, fuel sales, competitor shares, c-store, car wash and automatic
network data, it also details retailers' fuels, c-store, car wash and card
product offerings.
Scope of this research
- Data and analysis based on an annual programme of research with national
service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and
value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service
station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food
service, cards and car wash as well as ownership and network expansion plans.
Research and analysis highlights
With a 26% share of the total number of service station sites in the country
PKN Orlen remains the biggest fuel retailer in Poland. Its service stations
operate under the Orlen, Petrochemia Plock and Bliska brands. By the end of
2010, the company expects the number of Bliska branded sites to rise to from
403 to 900 outlets.
Statoil has over 270 service stations in Poland. 89% of these have a shop
while 70% of its shops have a bakery onsite. Additional services on offer
include over the counter medicine prescriptions and lotto machines.
Furthermore, the company is developing a wide range of own branded goods, such
as barbecue products.
37% of Shell' s total network in Poland have an on-site car wash. The vast
majority have an automatic wash, most of which are roll-over machines
manufactured by WashTec. The busiest service stations have ISTOBAL branded
tunnel-machines that can clean up to 100 vehicles per hour.
Key reasons to purchase this research
- Develop new marketing ideas for your service station shop, car wash and
card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key
fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country' s service station
brands is evolving and identify new emerging players.
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