Abstract
Introduction
Based on Datamonitor' s essential market data and insight into the country' s
leading fuel retailers, this profile provides you with an up-to-date picture
of the service station retailing sector. In addition to outlining site
numbers, fuel sales, competitor shares, c-store, car wash and automatic
network data, it also details retailers' fuels, c-store, car wash and card
product offerings.
Scope of this research
- Data and analysis based on an annual programme of research with national
service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and
value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service
station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food
service, cards and car wash as well as ownership and network expansion plans.
Research and analysis highlights
As the proportion of diesel cars on Slovenia' s roads has been rising, diesel
consumption has increased substantially, from 1,216 million litres in 2007 to
1,677 million litres in 2008, a growth rate of 38.0%. Over the same period
petrol consumption grew by 5.1%. The growth rates of the diesel and petrol car
parcs were 39% and 9% respectively.
Petrol Slovenia branded service stations account for 71% of total outlets in
Slovenia, having increased by 10% since 2004. This is by far the biggest rise
out of all other fuel retailers in the country. However, its market volume
share has been steadily declining by an annual average of 1.4% since 2004 due
to smaller fuel retailers gaining ground.
There are 132 stations with a car wash. The OMV car wash sites operate under
the OMV Top Wash brand. The OMV Top Wash automatic washes offer five different
programmes. The premium programme is Superb Care + Topwax, which finishes with
a coat of OMV' s Topwax premium waxing treatment. Vacuum cleaners are available
for the interior of the car.
Key reasons to purchase this research
- Develop new marketing ideas for your service station shop, car wash and
card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key
fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country' s service station
brands is evolving and identify new emerging players.
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