Abstract
Introduction
Based on Datamonitor' s essential market data and insight into the country' s
leading fuel retailers, this profile provides you with an up-to-date picture
of the service station retailing sector. In addition to outlining site
numbers, fuel sales, competitor shares, c-store, car wash and automatic
network data, it also details retailers' fuels, c-store, car wash and card
product offerings.
Scope of this research
- Data and analysis based on an annual programme of research with national
service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and
value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service
station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food
service, cards and car wash as well as ownership and network expansion plans.
Research and analysis highlights
St1 entered the Swedish market in 2004 and has grown organically since. In
2008 it had 41 stations, however, the EU' s requirement that StatoilHydro
divest some stations has provided St1 with an opportunity for quick expansion.
In June 2009 St1 acquired 118 Hydro stations and 40 Jet stations which means
it will account for 6% of sites in 2010.
74% of Sweden' s total fuel volume is sold across four service station
networks: OK-Q8, Statoil, Preem and Shell. The same four companies also have a
combined share of 67.8% of the total sites in Sweden. The total number of
service stations in Sweden has fallen by 9% since 2008. There are 1,327
registered cars per service station in 2009.
Shell has been consolidating its service shop network through the divestment
of 37 shops since 2005. Furthermore, in 2007 it partnered with 7-Eleven, which
is owned by the Reitan Group in Scandinavia, to further strengthen its offer.
7-Eleven stores are currently present at 116 Shell branded sites, including 22
located in Stockholm.
Key reasons to purchase this research
- Develop new marketing ideas for your service station shop, car wash and
card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key
fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country' s service station
brands is evolving and identify new emerging players.
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