Service Station Retailing in Sweden

Table of Contents

ANALYSIS SUMMARY

• High fuel prices have increased the value of transactions at the pump, but decreased the amount of fuel consumed in Sweden
  • About one in every two people in Sweden have a car
  • Over 300 filling stations closed in 2008
  • Swedish motorists are switching from petrol to diesel cars
  • Since 2006 the average volume per car has fallen by 152 litres.
  • Fuel prices in Sweden increased to record levels in 2008
  • Average fuel spend per car was in excess of € 3,000 in 2008
  • Motorway site account for a declining proportion of the network
• Sweden' s unmanned service station penetration remains over 50%
  • Sweden has a concentrated service station market with a high penetration of unmanned sites
  • Sweden remains a concentrated service station market
  • OK-Q8 and Statoil branded sites sell over half of all fuel in Sweden
  • All the major service station brands have an unmanned format
  • A third of all motorway service stations are Statoil branded sites
• The total number of service stations has fallen 9% since 2008, mainly due to the divestment of 221 Hydro/Uno-X sites
  • OKQ8 is the service station market leader in Sweden
  • StatoilHydro owns four service station brands in Sweden
  • 11% of service stations in Sweden are Shell branded
  • Preem has the fourth highest fuel volume share in Sweden
  • Of the other smaller retailers St1 is developing at the greatest rate
• Sweden has a low service station shop penetration due to the high proportion of unmanned sites
  • Just under half of all service stations in Sweden feature a shop
  • A third of all service station shops in Sweden are OKQ8 branded
  • Statoil has the highest shop penetration per network
  • Just over half of OKQ8 service stations have a shop
  • Statoil has the highest proportion of shops per network in Sweden
  • Over half of Shell' s service stations feature a shop
  • Of all the service station shops in Sweden, 14% are Preem branded
  • Sweden has a low penetration of car washes at service stations
  • Car washes at service stations are decreasing in Sweden
  • Statoil, Shell and Preem have a share of 72% of car wash sites
  • OKQ8 has the second largest number of car washes in Sweden
  • Statoil is the service station car wash market leader in Sweden
  • Nearly half of Shell' s service stations have a car wash
  • The number of Preem car washes has fallen since 2005
• All the major fuel retailers offer a fuel card for private and business customers
  • OKQ8 offers a wide range of fuel cards in Sweden
  • Statoil fuel cards provide discounts on fuel purchases
  • Hydro and Uno-X sites offer business and non-business cards
  • Shell provides a MasterCard credit card in partnership with Citi
  • Preem offers a free loyalty card to its customers

APPENDIX

• All data is taken from our 2009 Service Station Retailing Database
  • Stage one - Agree scope and definitions
  • Stage two - Collating the information
  • Stage three - Data-inputting and checks
  • Stage four - Full data finalization check
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer