Service Station Retailing in Norway

Table of Contents

ANALYSIS SUMMARY

• High fuel prices in Norway have slowed the consumption of fuel and increased the value of fuel sales at service stations
  • There is almost one car for every two people in Norway
  • The decline in the number of service stations slowed last year
  • Diesel vehicles account for over 20% of Norway' s car parc
  • Fuel volume growth slowed in Norway over 2008
  • The 95 octane price in Norway was much higher than in previous years
  • Fuel sales value per service station has grown since 2004
  • Norway has a high penetration of unmanned service stations
  • Almost 6% of all service stations in Norway are located on motorways
• Norway has a highly concentrated service station market with 94% of fuel sold by four networks
  • The Norwegian service station market is concentrated
  • Four companies sell 94% of all fuel in Norway
  • The top five networks all have an unmanned presence in Norway
  • Over half of all motorway stations in Norway are Statoil branded
• Statoil branded sites sell the highest volume of fuel in Norway
  • StatoilHydro operates two brands in Norway
  • The number of Statoil branded sites has dropped since 2004
  • Jet has maintained its site numbers since 2006
  • Shell has the highest number of service stations in Norway
  • Esso has maintained its fuel volume market share
  • Nearly half of all unmanned sites are Uno-X branded
• Norway has a relatively low service station shop penetration due to the high number of unmanned sites
  • Nearly three quarters of all service stations in Norway have a shop
  • Shell has the highest number of service station shops in Norway
  • Esso has the highest proportion of shops per network in Norway
  • 70% of Statoil branded service stations have a shop
  • Shell has the highest number of shops in Norway
  • Nearly all of Esso' s sites feature a shop
  • 100 YX Energi branded sites will feature a 7-Eleven shop
• Three brands operate 93% of all service station car washes
  • Under half of all service stations in Norway have a car wash
  • Esso has the most developed car wash network in Norway
  • Statoil has both automatic and hand car wash sites
  • Over half of all Shell sites in Norway feature a car wash
  • Esso is the service station car wash market leader in Norway
  • The number of YX Energi/Uno-X car wash sites has decreased since 2005
• Shell, Statoil, Esso and YX Energi all offer a credit card for private customers in conjunction with MasterCard
  • Shell' s MasterCard from Citi offers a discount on fuel
  • All of Statoil' s fuel and credit cards offer fuel discounts
  • Jet fuel cards do not offer any fuel discount in Norway
  • Esso' s Company Card may be used at some Shell sites
  • YX Energi offers fuel, credit and loyalty cards

APPENDIX

• All data is taken from our 2009 Service Station Retailing Database
  • Stage one - Agree scope and definitions
  • Stage two - Collating the information
  • Stage three - Data-inputting and checks
  • Stage four - Full data finalization check
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer