Service Station Retailing in Austria

Table of Contents

ANALYSIS SUMMARY

• Total fuel consumption has dropped in Austria due to high oil prices and the large proportion of diesel vehicles in the country
  • The ratio of cars to people continues to grow in Austria
  • The number of cars per service station has grown by 5.3% since 2005
  • The majority of cars in Austria use diesel fuel
  • Total fuel volumes sold at service stations have fallen since 2007
  • High global oil prices in 2008 led to high fuel prices in Austria
  • Average fuel spend at service stations has increased
  • The proportion of unmanned sites in Austria continues to grow
  • Six motorway sites have been added to the Austrian network since 2005
• OMV has the largest number of sites in Austria, but Shell sells the largest volume of fuel in the country
  • OMV has the largest number of service station sites in Austria
  • Shell has the largest fuel volume share in Austria
  • Over a quarter of all motorway service stations are OMV branded
  • The major fuel retailers tend not to have unmanned sites in Austria
• OMV has the largest network of sites in Austria, but Shell has the largest fuel volume share in the country
  • Shell has the largest fuel volume share in Austria
  • OMV has the largest number of service stations in Austria
  • BP has the second largest network of sites in Austria
  • Jet is the only retailer aiming to raise its site numbers in 2009
  • 6.4% of all service stations in Austria are Esso branded
  • Genol, Turmol, MOL and Roth are other fuel retailers in the market
  • Since 2005 the penetration of shops at service stations has fallen in Austria
  • Austrian service station shop penetration has fallen since 2005
  • Nearly half of all service station shops are OMV or BP branded
  • Shops are present at all Shell branded service stations
• Shell maintains a 100% penetration of shops in Austria
  • 79% of OMV' s network in Austria has a shop or kiosk on site
  • BP' s shop numbers have fallen by 17% since 2008
  • Jet stores have a 92% penetration and aim to reach 100%
  • Esso has slowly been extending its shop network in Austria
• Over half of all service stations in Austria have a car wash
  • Car wash penetration has remained fairly level in the last five years
  • BP has the largest number of car washes in Austria
  • All of Shell' s car wash sites offer an automatic wash facility
  • OMV retains its lead position in the Austrian car wash market
  • BP' s car wash includes E55 natural extract to substitute wax
  • Jet' s car washes consist primarily of jet wash facilities
  • Over 75% of Esso sites in Austria have a car wash
• All the major fuel retailers in Austria offer a fuel card for business customers apart from Jet
  • Shell is launching pay at the pump technology in Austria
  • Both OMV fuel cards are valid throughout all Routex sites
  • BP' s Tankkarte is partnered with Agip, Aral, OMV and Statoil
  • The Esso Card is partnered with ADAC Truck Service
  • Jet only offers electronic fuel vouchers to its customers

APPENDIX

• All data is taken from our 2009 Service Station Retailing Database
  • Stage one - Agree scope and definitions
  • Stage two - Collating the information
  • Stage three - Data-inputting and checks
  • Stage four - Full data finalization check
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer