Abstract
Introduction
Verdict Research: UK Childrenswear Retailers 2010 is a comprehensive analysis
of the UK sector. Childrenswear has proved to be the most resilient of the
clothing sectors during the recession, but some retailers have been more adept
at gaining share. This report explains the challenges and issues retailers
face, as well as the opportunities the market offers for future growth.
Scope of this research
- Market value 1999-2009e including girls, boys and infantswear market
sizes. Channel value and shares, space allocation and advertising spend.
- Profiles of 16 major operators including Asda, Adams, Gap, H&M, M&S,
Matalan, Mothercare, Primark, Tesco, and a new addition on smaller specialists.
- Five year market shares, 10 year trading records and store portfolios,
sale densities, space allocation, advertising spend, key operating statistics.
- Outlook for market and analysis of threat from smaller niche operators,
non specialists and online development.
Research and analysis highlights
Though the childrenswear market will decline by 0.1% in 2009 this will be less
than adult sectors, and infantswear will increase thanks to a mini baby boom.
The most important change is in volume, which we expect to slump from growth
of 4.0% in 2008 to a decline of 0.1%. This represents a challenge for
childrenswear retailers.
Retailers have won share primarily as a result of Woolworths' demise in late
2008. The 5.4% market share this freed up has been spread across the market
but value retailers and grocers are the main beneficiaries. Grocers
collectively have gained £324 million in 2009.
Childrenswear specialists have continued to lose share - only Mothercare and
Adams remain as significant operators, with the former having the most
potential to grow its business in both the UK and internationally. Clothing
specialists hold the largest share of the market - accounting for over half
the £4.23bn market in 2009.
Key reasons to purchase this research
- Benchmark your business against competitors and the market with Verdict' s
comprehensive data and expert analysis.
- Identify growth opportunities and develop effective business plans by
comparing retailers' tactics and using our advice on strategies for success.
- Understand the dynamics of the market and which categories will produce
further market share gains once Woolworths' share has been absorbed.
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