Abstract
Introduction
This databook provides key data and information on the savory snacks market
covering 15 countries in the Asia-Pacific region. This report is a
comprehensive resource for market, category and segment level data including
value, volume, distribution share and company & brand share.
Scope
*Contains information on five categories: potato chips, processed snacks, nuts
& seeds, popcorn and other savory snacks
*Market, category and segment level information on value and volume with
historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the savory snacks market, including
company overview, key facts and business description
Highlights
The market for savory snacks in Asia-Pacific increased at a compound annual
growth rate of 4.5% between 2003 and 2008.
The processed snacks category led the savory snacks market in Asia-Pacific,
accounting for a share of 54%.
The leading players in the Asia-Pacific savory snacks market include PepsiCo,
Inc.,Calbee Foods Co., Ltd. and Koikeya Company.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the savory snacks market in Asia-Pacific
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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