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Overview
Introduction
Scope
Report Highlights
Reasons to Purchase
CHAPTER 1 INTRODUCTION
- The Cards & Payments Briefings Service
- What is this briefing about?
- What is the scope of the brief?
- Who is the target reader?
- How do you use this briefing
CHAPTER 2 MARKET OVERVIEW
- What are micro-payments?
- Why are online micro-payment solutions needed?
- The online payments market is large . . .
- . . . Yet much of it is through large ticket purchases
- Content providers' business models have changed
- Credit cards are ill-suited for micro-payments
- Why have other micro-payment solutions not taken off?
- Consumers are still reluctant to pay for online content
- Consumers are generally ignorant of the micro-payments solutions available
- What requirements are needed for success?
CHAPTER 3 BENCHMARKING LEADING MICRO-PAYMENT SOLUTIONS
- P2P payment solutions for micro-payments
- PayPal is a very successful P2P solution
- Pre-arranged online micro-payment accounts
- Firstgate click&buy is perhaps the most successful European
micro-payments solution
- mPayments as a micro-payments solution
- Vodafone m-pay as an example of an mPayments solution
- Pre-paid vouchers/ smart cards for micro-payments
- Splash Plastic is a pioneer of pre-paid smart cards
- Benchmarking micro-payment solutions
CHAPTER 4 WHAT LESSONS HAVE BEEN LEARNT?
- Is the online micro-payments market feasible?
- If yes, how can providers maximize their potential for success?
CHAPTER 5 APPENDIX
- Research detail
- Methodology
- Supplementary data
- Definitions
- Further Information
- Relevant links
- Relevant Datamonitor publications
- Future Datamonitor Publications
- Datamonitor Financial Services Consulting
- The SPP writing team
- How to contact experts in your industry
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