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INTRODUCTION
Cereal Bars - Major Markets Outlook to 2006 is a detailed analysis of the
most important global cereal bars markets, providing forecast data to 2006. The
report examines key trends in cereal bars, with an emphasis on providing quality
primary research data, obtained directly from major players in the industry. It
establishes the market size and structure, provides analysis of current market
trends, and profiles the industry's major players.
SCOPE OF THE REPORT
- Contains information on key cereal bar data in 9 countries
- The comprehensive data set includes market values, volumes, segmentations
and forecasts on a regional and country level
- All data is for 2001 and full five-year forecasts are provided
REPORT HIGHLIGHTS
The leading cereal bar markets reached a value of $835.1 million in 2001. No
single country dominates. Canada leads; Sweden and the UK closely follow this.
The USA and Denmark are the only other countries to sell over $100 million worth
of cereal bars
The leading cereal bar markets reached a volume of 96.1 million Kg in 2001.
The UK has demonstrated the strongest growth, having doubled its market volume
over the past five years.
KEY REASONS TO BUY THIS REPORT
- Understand the key trends and issues in cereal bars
- Understand which countries and product lines offer the best opportunities
for growth
- Assess the competitive landscape of the global cereal bars industry
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