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INTRODUCTION
The European Market for Energy & Sports Drinks to 2006 is a detailed
analysis of all Europe's major energy and sports drinks markets, providing
forecast data to 2006. The report examines key trends in energy and sports
drinks, with an emphasis on providing quality primary research data, obtained
directly from major players in the industry. It establishes the market size and
structure, provides analysis of current market trends, and profiles the
industry's major players.
SCOPE OF THIE REPORT
- Contains information on the key segments in 20 European countries.
- The comprehensive data set includes market values, volumes, segmentations
and forecasts on a regional and country level.
- All data is for 2001 and full five-year forecasts are provided.
REPORT HIGHLIGHTS
The European energy and sports drinks market shown reasonable growth over the
last few years, particularly in Germany and the UK. The market is expected to
show good levels of growth to 2006. Germany and the UK have the largest energy
and sports drinks markets in Europe: together they account for almost three
quarters of the market in value terms.
The German energy and sports drinks market is slightly larger the UK market
and in 2001 it grew to a value of $1.18 billion, having grown at a CAGR of 9.6%.
The UK market experienced the fastest growth rate in the region with a CAGR of
42.4%, reaching a value of $1.11 billion in 2001. Germany and the UK are
expected to remain the leaders in Europe, with values of $1.53 billion each by
2006.
No one company dominates the energy and sports drinks market across the
region, however Red Bull and Coca-Cola have a strong presence in many countries.
In the UK, Red Bull accounts for 62.1% of the market in volume terms.
KEY REASONSN TO BUY THIS REPORT
- Understand the key trends and issues in energy and sports drinks.
- Understand which countries and product lines offer the best opportunities
for growth.
- Discover the competitive landscape of the European energy and sports
drinks industry.
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