TABLE OF CONTENTS
CHAPTER 1 EXECUTIVE SUMMARY
- Hot topic
- The future decoded
- Action points
CHAPTER 2 THE FUTURE DECODED
- Introduction
- The overweight and obese population
- The Body-mass Index
- Body-mass index distribution by gender
- Childhood overweight and obesity
- Eating disorders
- Trends in dieting
- The dieting population
- Types of diet
- Reasons for dieting
- Reasons for abandoning diets
- Market sizes
- The overall diet market
- Regulatory overview
- European governments want to stem the rise of obesity
- Advertising standards
- The EU Directive on herbal medicinal products
- Threat of litigation
- Conclusions
CHAPTER 3 ACTION POINTS
- Regain the trust of consumers
- Consumer attitudes to the diet industry
- Take control of the dissemination of nutritional information
- Consumers are bombarded with confusing information
- The diet industry must educate consumers
- Take advantage of legislation restricting diet supplements
- Future scenario
- Dynamics of the dieting population model
CHAPTER 4 APPENDIX
- Definitions
- Research methodology
- Relevant links
- How to contact experts in your industry
LIST OF TABLES
- Table 1: BMI distribution 1998 (%)
- Table 2: BMI distribution amongst males (1998)
- Table 3: BMI distribution amongst females (1998)
- Table 4: BMI distribution 2007 (%)
- Table 5: BMI distribution amongst males (2007)
- Table 6: BMI distribution amongst females (2007)
- Table 7: Percentage of overweight and obese children
- Table 8: Number of overweight and obese children
- Table 9: Prevalence of main eating disorders in Europe (2002)
- Table 10: Population affected by main eating disorders in Europe (2002)
- Table 11: Dieting habits by gender and age group
- Table 12: Diet type popularity by gender
- Table 13: Main reason for dieting by gender and age group
- Table 14: Dieters'main reasons for abandoning diets
- Table 15: Overall diet market by country
- Table 16: Overall diet market by segment
- Table 17: Overall diet food and drinks market
- Table 18: The diet confectionery market
- Table 19: The diet bakery market
- Table 20: The low fat dairy products market
- Table 21: The low fat fats and spreads market
- Table 22: The low-fat meat market
- Table 23: The diet carbonated drinks market
- Table 24: Weight-loss products and supplements market
- Table 25: Summary of the dieting market (2002)
- Table 26: Comparison of future scenarios (2007)
LIST OF FIGURES
- Figure 1: Overweight or obese population 1998 (%)
- Figure 2: Overweight or obese population 2007 (%)
- Figure 3: Comparison of BMI distribution in 1998 and 2007
- Figure 4: Percentage of overweight and obese children
- Figure 5: Dieting habits by gender and age group
- Figure 6: Diet type popularity by gender
- Figure 7: Main reason for dieting amongst women by age group
- Figure 8: Main reason for dieting amongst men by age group
- Figure 9: Dieters'main reasons for abandoning diets
- Figure 10: Survey responses to questions on attitudes to the diet industry
- Figure 11: A barrage of confusing information from the printed media
- Figure 12: Sainsbury's campaign to educate children about healthy eating
- Figure 13: Poster from the OFT's campaign against misleading advertising
- Figure 14: Dynamics of the dieting population 2002 (millions)
- Figure 15: Dynamics of the dieting population 2007 (millions)
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