Workplace Consumption

TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY

• Hot topic
• Future decoded

CHAPTER 2 THE FUTURE DECODED

• Introduction
• Consumer trends
• Working hours
• Job types
• Workplace consumption occasions
• Drinks
• Channels
• Consumer insight
• Consumer's food choices in the workplace
• Drinks
• City visits
• Consumers' food diaries
• Experimenting with new products
• Consumer needs
• Personal care
• The value of workplace consumption
• Workplace consumption occasions
• Food consumption occasions
• Value of food consumption occasions
• Value of workplace food consumption
• Drinks
• Cost of workplace drinks consumption
• Value of workplace consumption
• Index of annual per capita spending
• Conclusions

CHAPTER 3 ACTION POINTS

• Work with catering services to gain access to the market
• Prepared meals must offer restaurant-level quality
• Use workplace consumption to help launch new products.
• Target health-consciousness
• Segment market by job type
• Prioritise junior deskbound and manual indoor workers
• Aim high value products at senior deskbound consumers
• Manual outdoor and travelling workers are not a priority
• Ensure products are workplace friendly
• Trend, insight, action
• Supplementary data
• Definitions
• Research methodology
• SPP writing team Error! Bookmark not defined.
• How to contact experts in your industry.

LIST OF TABLES

• Table 1: European employment by the number hours worked (millions employed) 1997
• Table 2: European employment by the number hours worked (millions employed) 2000
• Table 3: Annual growth (%) in time spent at work, by hours worked per week, 1997-2000
• Table 4: Workers by job type (millions), 2002 19
• Table 5: Workplace consumption occasion definitions
• Table 6: Number of food consumption occasions per employee per day, 2002-2007
• Table 7: Overall number of food occasions per year (m), by type of occasion
• Table 8: Average number of drinking occasions in the workplace per person per day, 2002
• Table 9: Number of workplace drinks occasions per year (bn) 2002
• Table 10: Channels used for workplace consumption by frequency
• Table 11: Market share of non-planned food and drinks channels for workplace consumptions, 2002
• Table 12: Rating scale: importance of consumer needs
• Table 13: Percentage of consumers who alter their personal care habits especially because they are going out, by habit
• Table 14: Millions of people in work in Europe;, 2002-2007
• Table 15: Average number of workplace food consumption occasions per person per day, 2002
• Table 16: Average number of workplace food consumption occasions per person per day, 2002-2007 and CAGR
• Table 17: Cost to consumer of workplace food consumption occasions (?), 2002
• Table 18: Value of workplace food consumption (?m) 2002
• Table 19: Growth in workplace food consumption by consumption occasion, 2002-2007
• Table 20: Average number of drinking occasions in the workplace per person per day, 2002
• Table 21: Average cost of workplace drinks by consumption occasion (?) 2002
• Table 22: Market value of workplace drinks by consumption occasion (?m), 2002
• Table 23: Growth in workplace drinks market value (?m) 2002-2007 50
• Table 24: Index of annual per captia spending (western Europe = 100)
• Table 25: Workplace consumption trends, insights and actions. 60
• Table 26: Market value of workplace snacks consumption in western Europe (?m) 2002
• Table 27: Market value of workplace snacks consumption in western Europe (?m) 2007
• Table 28: Market value of workplace breakfast consumption in western Europe (?m) 2002
• Table 29: Market value of workplace breakfast consumption in western Europe (?m) 2007
• Table 30: Market value of workplace lunch consumption in western Europe (?m) 2002
• Table 31: Market value of workplace lunch consumption in western Europe (?m) 2007
• Table 32: Market value of workplace evening consumption in western Europe (?m) 2002
• Table 33: Market value of workplace evening consumption in western Europe (?m) 2007
• Table 34: Overall market value of workplace consumption in western Europe (?m) 2002
• Table 35: Overall market value of workplace consumption in western Europe (?m) 2007
• Table 36: Workplace consumption occasion definitions

LIST OF FIGURES

• Figure 1: Change in working hours in western Europe 1997-2000
• Figure 2: Consumer product choice by workplace consumption occasion, 2003
• Figure 3: Percentage of workers choosing type of drink in the workplace, 2003
• Figure 4: Influence of colleagues' food choices on workplace consumption
• Figure 5: Importance of different consumer needs
• Figure 6: Consumers' need for in-office personal care