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INTRODUCTION
This briefing starts by examining the factors that influence mortgage pricing, both on a market and a competitive level. It proceeds by studying
the pricing strategies of many of the major lenders active in the UK mortgage market in fixed and variable rate product areas. Variable rate mortgage
pricing strategies are also compared using Datamonitor's bespoke mortgage costing tool.
SCOPE OF THE REPORT
- Insightful analysis of the factors that have influenced mortgage pricing in recent years
- Coverage of the pricing strategies of many major UK mortgage lenders
- Primary interviews conducted with various mortgage lender executives
- Comprehensive data on mortgage pricing back to January 1998
REPORT HIGHLIGHTS
Given the state of the UK market, and in many senses its sophistication, the introduction of long-term fixed rate mortgage loans would be a
backward step and a development not well received by consumers. There is no obvious relationship between the competitiveness of a lender's new
borrower rate and the size of rate reduction introduced since February 2003. There is significant scope for lenders to innovate and thus to
differentiate their incentives packages. So far few lenders have made strides in this area and so the incentives packages offered by the majority of
lenders bear considerable resemblance.
KEY REASONS TO BUY THIS REPORT
- Improve your understanding of the pricing strategies of your competitors
- Learn about the pricing strategies that can be employed to maintain and grow market share
- Learn about product developments in the fixed and variable rate mortgage markets
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