Entertaining at Home 2003 - Understanding Why and How Consumers Host Parties

Table of Contents

CHAPTER 1 EXECUTIVE SUMMARY

Hot topic

Future decoded

Action points

CHAPTER 2 THE FUTURE DECODED

Introduction

Key findings

Factors driving entertaining at home

Economic climate

Media impact

Increased exposure to new flavors and styles

Retailer influence

Changing nature of gatherings

Confidence and cost

Increasing informality

Impact of lifestage on frequency

Impact on expenditure on entertaining at home

Food

Drinks

Conclusions

CHAPTER 3 ACTION POINTS

Introduction

Key findings

Leverage convenience needs of party hosts

Extend hosting a gathering to an all-year-round activity

Use specific targeting to enhance the wider brand

Emphasize gatherings as an opportunity for indulgence

Conclusions

CHAPTER 4 APPENDIX

Research methodology

How to contact experts in your industry

List of Tables

Table 1: Top ten US magazine advertising revenues, $m, 2001-2002

Table 2: Household penetration of Home & Garden TV and the Food Network, m, 2002-2003

Table 3: Travel between the United States and foreign countries, thousands of trips, 1990, 1995, and 2000

Table 4: Cuisine prevalence by capital, % of total restaurants, 2000

Table 5: Current frequency of parties compared to previous years, all respondents

Table 6: Total annual number of gatherings by country, m, 2002-2007

Table 7: Entertaining spend on food, by country, $m, 2002

Table 8: Entertaining spend on food, by country, $m, 2002-2007

Table 9: Entertaining spend on gourmet food, by country, $m, 2002

Table 10: Forecast entertaining spend on gourmet food, by country, $m, 2007

Table 11: Entertaining spend on take away food, by country, $m, 2002

Table 12: Entertaining spend on take away food, by country, $m, 2007

Table 13: Entertaining spend on drinks, by country, $m, 2002

Table 14: Entertaining spend on drinks, by country, $m, 2002-2007

Table 15: Entertaining spend on beer, by country, $m, 2002-2007

Table 16: Entertaining spend on spirits, by country, $m, 2002-2007

Table 17: Entertaining spend on wine, by country, $m, 2002-2007

Table 18: European spend on entertaining, by category, $m, 2002-2007

Table 19: US spend on entertaining, by category, $m, 2002-2007

Table 20: Total entertaining spend and spend per gathering occasion, by country, $m, 2002-2007

Table 21: US barbecue and grill shipments, units 000' s, 1997-2002

List of Figures

Figure 1: Impact of the media on consumer cooking habits

Figure 2: Top ten US magazine advertising revenues, $bn, 2001-2002

Figure 3: Number of UK residents visiting abroad, by month, 1991-2001

Figure 4: The ethnic food acceptance process

Figure 5: Desired change in frequency of seeing friends, US, by age, %, 1998

Figure 6: Food-oriented activity participation, US adults, by frequency, 1999

Figure 7: Changing nature of gatherings

Figure 8: Tendency to premiumize at gatherings, relative to the total market

Figure 9: Product example – Napa Valley Wine Blending & Tasting Kit

Figure 10: Product example – Britvic' s Amé

Figure 11: Consumer group need states