Scope and coverage of the brief
- Discussion of developments in the online consumer payments market from
around the world
- Incorporates Datamonitor' s opinion on 'winning' online payment
solutions
- Includes market sizing and forecasts of online consumer payment volumes to
2007
Report highlights
- In the online and offline environment there is therefore an opportunity
for a payment method that has the acceptance and portability of a credit
card but which is available to all consumers. Prepaid vouchers and prepaid
cards have emerged to capitalize upon this opportunity.
- Maximizing merchant involvement, in terms of card acceptance, as quickly
as possible is critical if prepaid online payment solutions are to succeed.
Failure to do so gives consumers little incentive to sign up, and without
relatively high numbers of cardholders the business model for these
solutions can never be viable.
- The strengths of P2P payment solutions are multi-various. They are suited
to high and low value transactions. They have a 'killer application' , that
is online auctions, as well as a number of other uses. They also use email,
a communication medium that many people are familiar with, and offer quick
and secure transaction opportunities.
Reasons to purchase
- This briefing will allow you to learn more about both the current state of
play in the online consumer payments market and its future outlook.
- Determine which solution is likely to be the most successful in your
market
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