Introduction
As consumers continue to snack at new times and locations, new opportunities
are being created for impulse products. By 2008 snacks will account for 41% of
eating occasions in Europe and 45% in the US. The number of drinks occasions is
also increasing across the US and Europe. In the future it will be essential for
products to account for these trends to maintain their competitive position.
Scope of this report
- A comprehensive analysis of morning, afternoon and evening snacking and
non-alcoholic drinking occasions, by location, covering the US and Europe
- In-depth analysis of why changes are taking place in snacking and beverage
markets and what consumer trends are influencing this
- Action Points pinpointing how to devise effective marketing strategies
appealing to the changing attitudes and behaviors of European and US
consumers
- New product development analysis highlighting how to exploit emerging
trends through careful targeting of consumers' need states
Research and analysis highlights
The average number of eating occasions per person per year is set to rise in
both the US and Europe. For example, by 2008 the average American will eat
nearly 5 times a day by 2008. But the key to targeting this is knowing which
occasions to target. For example, did you know that snacking in the afternoon is
the fastest growing part of the market?
A similar situation exists in non-alcoholic drinks, where the number of times
the average American drinks is 24% greater than that of the average European.
Again targeting the right area is crucial. For example, the number of
"on-the-go" drinking occasions is growing faster than the number of
drinking occasions overall.
Across both snacks and non-alcoholic drinking consumers are seeking to trade
up both to higher quality food and drinks and products with more exciting
flavors. But people are not necessarily prepared to go to extreme or very strong
flavors the first time. Often people "work their way up" to stronger
flavors over time.
Key reasons to read this report
- Access unique snacking and non-alcoholic drinks consumption occasion data,
segmented by value, location and country
- Develop new valuable occasions and capitalize upon the latest consumer
trends through need state led new product development
- Improve your marketing by understanding the latest consumer mega-trends to
influence European and US snacking and beverage consumer behavior
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