Overview
Introduction
This databook is a detailed information resource covering all the key data points on wine in Chile. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
Scope
- Contains information on four key categories: fortified wine, sparkling wine, still wine, vermouth.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by category, as well as distribution channel data.
- Contains market value segmentation by demographic and socioeconomic group.
Report Highlights
The market for wine in Chile grew slightly between 1998-2003, growing at an average annual rate of 1%.
The biggest consumers of wine in Chile in 2003 were people aged 25-34. Other than people below legal drinking age, the age group that drank the least wine was the 55+ group.
Reasons to Purchase
- Discover the major quantitative trends affecting winemarkets.
- Understand consumers' consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.
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