CHAPTER 1 INTRODUCTION
- Introduction
- What is this case profile about?
- Who is the target reader?
- How to use this case profile
CHAPTER 2 ASSESSING THE OPPORTUNITY
- Introduction
- Key findings
- The rise in obesity
- Why a low-carbohydrate solution?
- Enter, Dr Robert Atkins
- Explaining the popularity of the Atkins diet
- The negative aspects of low-carbohydrate diets
- Conclusions
CHAPTER 3 SEIZING THE INNOVATION
- Introduction
- Key findings
- Manufacturer, retailer and food service provider rolled into one
- Atkins Nutritionals
- Atkins products currently available in the UK
- The response of manufacturers
- Soft drinks
- Alcoholic beverages
- Confectionary
- Functional food
- Savoury snacks
- Bread, baked goods and cereals
- Dairy and deserts
- Sauces and condiments
- Pasta
- The response of food service companies
- TGI Fridays
- Subway Sandwich
- Wimpy
- Burger King
- McDonalds
- Pret a Manger
- Benjy's
- Boots
- The response of retailers
- Tesco (Tesco Express on Esso forecourts)
- Sainsbury's (Sainsbury's Local on Shell forecourts)
- Asda
- Safeway (Morrisons)
- Somerfield
- Waitrose
- Marks and Spencer
- Superdrug
- Holland & Barrett
- Conclusions
CHAPTER 4 FORECOURT FEASIBILITY STUDY
- Introduction
- Key findings
- Assessing forecourt feasibility
- Level of obesity
- Dietry culture
- Level of forecourt shop development
- Product availability
- Forecourt feasibility assessment
- Conclusions
CHAPTER 5 APPENDIX
- Other available products
List of Tables
- Table 1: Prevalence of obesity in Europe, the US and Australia
List of Figures
- Figure 1: Prevalence of obesity in Europe, the US and Australia
- Figure 2: The Atkins Lifestyle Food Guide Pyramid
- Figure 3: Michelob Ultra is proving to be a popular low-carbohydrate alternative in the UK and the US
- Figure 4: Doritos Edge offers a low-carbohydrate alternative
- Figure 5: Nimble Carbs So Low enables slimmers to include bread in their diet
- Figure 6: Yoplait Ultra has entered the yoghurt market as a low-carb alterative
- Figure 7: TGI Friday low-carb options (www.tgifridays.co.uk)
- Figure 8: The feasibility of offering low-carbohydrate products in the forecourt store
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