Report: Reaching Oncologists Online: Aligning Online Marketing Strategies with Demand

Introduction

Oncologists are an important group of physicians to target given their sizeable number and the specificity of drugs they prescribe. As it has become increasingly difficult to present product information to oncologists, the Internet has enormous potential as an effective marketing medium. Pharmaceutical companies should prioritize Internet-based services according to oncologist demand.

Scope of this report

Examines current online activities of oncologists in the US and Europe, and the online activities they would like to be involved with in the future
Presents strategies on developing oncologist-targeted websites based on the demands of oncologists
Evaluates the market potential of various online services, including eCME, online forums, eDetailing, eSampling and online disease management tools
Looks at the future markets for oncologist-facing websites and online services with the potential of building brand equity

Research and analysis highlights

Pharmaceutical companies should take the demands of oncologists into consideration when developing their oncologist-targeted websites. By providing oncologists with relevant health information in a convenient and efficient format, companies can enhance their branding efforts.
Online resources experiencing significant demand from oncologists in the US and Europe include health information websites, online continuing medical education, eSampling and eDetailing. All online services provided should be aligned with the overall marketing strategy and effectively integrated with each other.

Key reasons to read this report

Understand the current and prospective market for oncologist-targeted online initiatives and where the key opportunities for your company lie
Identify which types of information oncologists value the most if featured on a health website
Learn which online services should be prioritized when developing and implementing online marketing strategies to reach oncologists