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Introduction
- This databook is a detailed information resource covering all the key data
points on dairy food in China. It includes comprehensive value, volume,
segmentation and market share data. The databook supplies actual data to
2003 and full forecasts to 2008.
Scope of this report
- Contains information on five key categories: cheese, cream, milk,
spreadable fats, yogurt.
- Provides market value, volume, expenditure and consumption data by market,
segment and subsegment.
- Includes company and brand share data by category, as well as distribution
channel data.
- Contains market value segmentation by demographic and socioeconomic group.
Research and analysis highlights
- The market for dairy food in China performed well between 1998-2003,
growing at an average annual rate of 9.2%.
- The leading company in the market in 2003 was Nestle S.A. The
second-largest player was Shanghai Dairy, with Groupe Danone in third place.
Key reasons to read this report
- Discover the major quantitative trends affecting the dairy food market.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical
data and full five year forecasting.
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