Introduction
Awareness of the ethical issues affecting food, drinks and personal care has been growing over
the last decade, and this awareness is now having a real impact on food, drinks and personal care.
To target ethical consumers, manufacturers and retailers need to ensure that they respond to their
concerns by modifying their practices, updating products and effectively communicating any changes.
Scope of this report
- Current and forecast numbers of natural and organic consumers by country.
- Value of the key natural and organic food, drinks and personal care product markets by country.
- Detailed insights into the ethical issues that consumers are most influenced by in their
purchasing decisions and how they act on their convictions.
- Review of leading corporate social responsibility programs, labeling schemes and how these
effectively attract ethical consumers.
Research and analysis highlights
Dutch and French consumers are the most willing to pay a premium for ethical products, with 67%
and 60% respectively claiming that they would do so.
The number of loyal natural food, drinks and personal care users in Europe and the US is
predicted to increase from 89 million in 2004 to 173 million in 2009. In the US, the proportion of
loyal users will increase from 12% in 2004 to 24% by 2009, while the equivalent figures for Europe
are 14% and 25%.
Overall 67% of consumers in the US and Europe claim to have boycotted a food, drinks or personal
care companys goods on ethical grounds. According the Co-ops index, UK companies lost US$2.7bn of
sales through consumer boycotts in 2003.
Key reasons to read this report
- Access comprehensive data on the opportunity that the growth of natural and organic consumers
are creating.
- Understand how growing ethical concerns influence consumers purchasing behavior and how this
will evolve over the next five years.
- Learn how to successfully target ethical consumers by effectively communicating to them how you
are meeting their expectations.
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