Table of Contents
ABOUT DATAMONITOR
AN INTRODUCTION TO ERP FOR SMBS
- ERP is mature at the enterprise level, however the mid-market holds significant opportunity
- The SMB market for ERP will reach $10bn in 2005
MICROSOFTS CURRENT ERP STRATEGY
- Axapta is targeted at the high-end of the mid-market
- Great Plains has a strong focus on analytics
- Navision is popular in EMEA
- Solomon has had limited success
- Microsofts partner network is crucial to its success
- Microsofts present strategy needs work
- All four ERP products are facing strong competition from the likes of SAP and Oracle
- Datamonitor believes Microsoft is well positioned to make a name for itself in the ERP mid-market
MICROSOFTS FUTURE ERP STRATEGY
- Microsoft is focussing strongly on vertically aligned solutions
- Why focus on the vertical?
- Microsoft is enabling its partners to target 14 key industries
- Project Green is Microsofts ERP convergence strategy
- Support for existing products will continue until 2013
- The transition to Project Green will come in two waves
THE FUTURE DECODED
- Integration is integral to a good SMB focused ERP product
- The price of an ERP product could be its key differentiator
- Scalability is a must-have for solutions in the mid-market
APPENDIX
- Future readings
- Relevant links
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Microsofts definition of the SMB market
- Table 2: Oracle breaks down its SMB definition
List of Figures
- Figure 1: The global SMB market for ERP will pass $13bn by 2010 ($m, employees)
- Figure 2: MBS is struggling to post a positive profit
- Figure 3: An overview of Microsoft Axapta
- Figure 4: An overview of Microsoft Solomon
- Figure 5: Microsoft is targeting 14 key industries with its ERP solutions
- Figure 6: Project Green combines all four ERP products into one
- Figure 7: Microsoft will grow greener in two waves
|
Related Report
|
View Cart
