Overview
Introduction
In 2004, there were 227 billion On-The-Go (OTG) personal and oral care occasions in Europe and the US and in value terms by 2009 this market will be worth over US$7bn. The need to save time and the pressure to look good drive consumers to groom outside the home. Manufacturers can exploit this trend by aligning their products and marketing with consumers practical and emotional needs.
Scope
- A comprehensive map of On-The-Go personal and oral care occasions and their value, split by occasion location, gender and product market
- An in-depth exploration of changing practical and emotional need states, how these shape OTG practices and product choices
- A review of best practice OTG New Product Development
- Actionable recommendations to capitalize on the consumer trends and insights, especially their need for confidence boosts and freshness
Report Highlights
Staying Away From Home personal and oral care occasions in Europe and the US represent 68% of all On-The-Go occasions. Within five years, this will have increased to 70%.
60% of adults report that they groom On-The-Go
47% of all consumers report that they use personal care in the workplace, making this a very important occasion to target over the next five years.
Reasons to Purchase
- Understand the growing and emerging need states of consumers that will drive the European and American OTG personal care markets
- Learn how to target consumers more effectively thanks to unique occasions-based analysis
- Increase you knowledge of the latest cutting edge trends in personal care NPD
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