Abstract
Overview
Introduction
EMV roll-out in Europe is well under way. However, migration is far from being even, as countries choose to migrate at their own pace based on the strength of their business case. While the UK is at the forefront of EMV migration other big countries such as Germany and Spain are far behind. What are the reasons behind the uneven pace of EMV roll-out in Europe? This briefing provides the answers.
Scope
- Provides detailed coverage of the background to EMV.
- Provides data on the progress of EMV with respect to payment cards, EFTPOS and ATMs.
- Provides detailed case studies on EMV migration in various Western European countries.
- Compares EMV migration in Europe with respect to other regions.
Report Highlights
While, on the whole, it is fair to say that implementation in Europe has progressed rather considerably, the pace has been less fast than expected. Indeed, MasterCard International estimates that 25 per cent of cards and terminals have now migrated to EMV in the 25 countries of the European Union.
The existence of chip and PIN in France means that, in terms of card fraud, EMV roll-out will only benefit France on an international level. Indeed, this benefit has already been reflected in a reduction of the total card fraud losses incurred on French-issued cards and acquired cards in France.
Despite the lack of motivation, the Netherlands will still have to be compliant with the SEPA Cards Framework. This means that, with the exception of POS terminals, multi-purpose payment cards and ATMs in the Dutch market should be fully EMV-compliant by 2010.
Reasons to Purchase
- Find out the status of EMV migration in Europe.
- Find out the reasons why some countries are migrating at a quicker pace.
- Gain insight in the successful ingredients for a smooth EMV migration.
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