Abstract
Overview
Introduction
Obesity is the number one health trend affecting the food and drinks industry
in terms of NPD and marketing. The condition is so widespread that as many as
66% of the US adults and almost half of Europeans were overweight in 2004. To
effectively target this group players must understand the gap between attitude
and behavior in eating patterns, to develop successful products and marketing.
Scope
- Unique consumer insight into the gaps between consumers' attitudes to
health and diet and their behavior segmented by consumer weight groups.
- Market sizes for key diet food and drink categories as well as per head
expenditure by country and category.
- Comprehensive data on levels of obesity among adults and children and
segmentation of the population according to BMI.
- Actionable reccomnedations on how to effectively target overweight
consumers and a review of best-practice new product development.
Report Highlights
66% of all US adults were overweight or obese in 2004, compared to only 51% of
Europeans.
Within the diet foods sector, products containing no fat or reduced levels
thereof have accounted for more diet food new product development (NPD) than
those making any other 'lesser evil' claims. In 2001, 7.4% of food NPD claimed
to contain reduced levels of fat, rising to 10.4% in 2005.
On average, 46.5% of consumers find health more important than taste, with a
further 25.7% being of the opposite point of view. However the depth of
conviction differs: 13.2% of consumers consider taste to be significantly less
important than taste, with no consumers at all claiming to find taste
significantly more important.
Reasons to Purchase
- Gain unique insight the differences between overweight consumers'
attitudes to health and diet and their behaviors.
- Learn about best practice NPD spearheading the trend away from dieting
towards healthy eating.
- Access detailed data on attitudes, behaviors and population distribution
by Body Mass Index and expenditure on key diet food and drink categories.
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