Abstract
Overview
Introduction
Healthy-indulgence is a vast opportunity that is under-developed by the food
and drinks industry. Consumers have been compensating for their increasingly
busy lifestyles and manufacturers general inability to straddle the health
versus indulgence conundrum for years by eating in a "debits and credits"
fashion. However there are rich pickings for those players that can resolve
this dilemma.
Scope
- A unique analysis of how consumers' eating and drinking patterns are
evolving and shifting between healthy and indulgent occasions
- Data profiling the current and ideal scenario value of healthy and
indulgent eating and drinking across Europe and the US
- A detailed analysis of how comfort consumption varies by age, gender and
culture and how perceptions of dieting and freshness are changing
- NPD analysis highlighting how to exploit gaps in the market and how to
leverage the product attributes that consumers deem the most important
Highlights
Freshness is an increasingly desired characteristic among consumers and one
that can help solve the health versus taste dilemma. Datamonitor's consumer
survey of Europeans and Americans shows that the majority (62%) of consumers
associate freshness as having both health and tastiness associations at the
same time, whereas only 19.5% disagree.
Between 2005 and 2010 retail healthy drink sales will grow from US$119.4bn to
US$145.4bn across Europe and the US, whereas sales of indulgent drinks will
rise slowly. By 2010 healthy drink sales will outnumber indulgent drink sales.
Meanwhile, healthy-indulgent drinks sales will increase at a steady rate at a
CAGR of 2.9% in Europe and the US.
A combination of rising affluence, a proliferation of product choice and
attention-seeking marketing messages, and an increasingly individualistic
society that shifts peoples' focus on themselves has resulted in rising
expectations of what people consume thus increasing people's willingness to
pay for healthy-indulgence solutions.
Reasons to Purchase
- Access unique data identifying the proportion and value of healthy,
indulgent and healthy-indulgent food and non-alcoholic drinks occasions.
- Improve your marketing by understanding how consumers' healthy and comfort
eating and drinking are changing in response to new trends.
- Develop strategies for more successful brand positioning and new product
development to resolve the taste versus health dilemma
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