Abstract
Overview
Introduction
The latest frontier of convergence is the broadcasting of TV content to mobile
phones. Today, consumers are able to download short video clips over 2.5G and
3G networks, but in the next few years broadcast networks and next-generation
handsets will be deployed which will enable consumers to watch broadcast TV on
their mobile phone screens.
Scope
- The report describes the technological aspect of broadcast TV to mobile.
It analyzes the transmission standards and reviews the required technology.
- This reports analyzes the content of mobile TV services which are likely
to be broadcast and provides an overview of trials across the world.
- This reports provides an outlook of broadcast to mobile TV revenue until
2009.
Report Highlights
There are three different technologies fighting it out to be the standard for
mobile TV broadcast technology: DVB-H, DMB and MediaFLO. DMB is the only
technology currently being used in commercial services. Each technology has
its own pros and cons, but in global market share terms Datamonitor expects
DVB-H to be the long-term leader.
Datamonitor is concerned by some of the astronomical forecasts currently in
the market place from a variety of groups with regards the growth prospects
for broadcast TV to mobile services. With radio spectrum rights, a crucially
significant factor, as yet still unresolved, the planned commercial launches
could yet be halted.
Reasons to Purchase
- Understand how the broadcast to mobile TV market has developed and is
going to develop.
- Discover the challenges mobile operators in particular have to overcome.
- Get to know Datamonitor's market forecast for broadcast TV to mobile
revenue from 2004 until 2009.
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