Abstract
Overview
Introduction
Consumers spent more than US$25bn on 'wellness drinks' in 2005, making up 12%
of all soft drinks spending across the US and Europe. The market represents a
major opportunity for drinks marketers, as consumers become aware of the link
between diet and lifestyle. Drinks offer consumers a convenient way of
maximizing nutrition and 'feel-good' benefits while living increasingly hectic
lifestyles.
Scope
- Quantitative data covering wellness drinks sales value and volume between
2000 and 2010, broken down by country and category.
- Population data showing the numbers of regular and occasional users of
natural products between 2000 and 2010, broken down by country.
- Survey-based insights into consumers' attitudes towards their bodies and
minds, and how they affect consumption behavior.
- Detailed action points offering practical strategies based on the trends
and insights analyzed in the report.
Highlights
Growth in wellness drinks consumption is no longer driven by diet products:
functional drinks saw sales in the US rise by more than 5% a year over the
2000-2005 time period, while natural and organic drinks grew by almost 30%
every year. In Europe, functional, natural and organic drinks grew at double
the rate of diet drinks.
There are 58 million 'loyal' users of natural products in Europe, and another
39 million in the US. Along with 177 million European and 123 million American
'occasional' users, they make up well over half the total population. The
number of people who do not seek out natural products is forecast to decline
by 3% a year in both countries.
According to a global online poll conducted by The Economist, health was the
most important factor considered important for personal happiness, with only
family relations coming close. Similarly, 90% of European and US consumers
surveyed by Datamonitor believe that improving their health is important and
66% have taken recent steps to improve it.
Reasons to Purchase
- Obtain exclusive data concerning value consumption of all different
wellness drinks categories over time
- Understand the attitudes driving changes in consumers' healthy drinks
consumption behavior
- Improve your marketing strategy by tailoring wellness drinks to the most
important consumer needs
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