Table of Contents
- CHAPTER 1 EXECUTIVE SUMMARY
- Market Context
- Wealth Manager Internet Offerings
- Strategic Options And Actions
- CHAPTER 2 MARKET CONTEXT
- Market overview
- Key findings
- The internet has grown significantly as a distribution channel over
the years
- Some wealth managers still fail to recognize the importance of the
internet in attracting new clients
- Technological developments are ongoing and are moving towards an
"all-in-one" style service
- CHAPTER 3 WEALTH MANAGER INTERNET OFFERINGS
- The internet as a marketing tool
- Case studies of wealth managers
- ABN Amro Private Banking
- Barclays Private Banking
- BNP Paribas Private Bank
- Citigroup Private Bank
- Coutts Private Bank
- Credit Suisse
- Deutsche Bank Private Wealth Management
- HSBC Private Bank
- JP Morgan Private Bank
- UBS Wealth Management
- Coutts & Deutsche Bank are providing the most useful information
in a clear and aesthetically comfortable way
- The internet as a client service channel
- Interactivity & range of tools varied with some banks requiring
authorisation
- Coutts provides details about its private online banking service
features
- Depth of detail provided on the main internet site varied
substantially but RBC was one of the few to buck the trend
- The balance between adequate information and clarity was rarely met
- Very few banks disclose any fee or charging information for their
services
- Ease of contact with staff was mixed among the top private banks
- CHAPTER 4 STRATEGIC OPTIONS AND ACTIONS
- Introduction
- Key Findings
- The internet is being espoused as integral to a new high technology
wealth model
- Even elderly high net worths are turning to the internet as a source
for their financial advice
- Art-based investments are increasingly being given more and more
online space
- The internet is an important means of distribution and advisors must
be aware of and act upon its superiority over other channels
- Wealth managers are failing to adequately attract new clients through
the online channel and furthermore, existing clients are also being
somewhat neglected
- An online chat advisory service will increase the means by which
clients can interact with wealth managers
- Online communication is well-liked by independent financial advisors
who deal with high net worth individuals
- Wrap services will gradually incorporate more sophisticated online
technology
- Wealth institutions should have their online offerings scrutinized by
an external specialist internet consultant
- APPENDIX
- Research methodology
- Data tables for website assessment
- Definitions
- Advisory portfolio management
- Discretionary portfolio management
- HNW
- Mass affluent
- Further published research
- Global Wealth Management SPP
- Interactive Databases
- Market Reports
- Strategic Insight Reports
- Wealth Management Competitor Tracker
- Datamonitor Asia Pacific Wealth Management SPP
- SPP writing team
- List of Tables
- Table 1: Overall scores of private banking websites as a marketing
tool for prospective customers
- Table 2: Overall scores of private banking websites in terms of
usefulness of information and how it is presented
- List of Figures
- Figure 1: Factors influencing the increasing importance of a strong
online platform in wealth management
- Figure 2: Coutts & UBS are using their online propositions most
effectively
- Figure 3: RBC and Banif are presenting prospective clients with the
most broad and best quality information
- Figure 4: Screenshot: Coutts Online Banking demonstration
- Figure 5: Use of the internet platform among wealth managers will
gradually start to become more widespread and sophisticated
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