Abstract
Introduction
Payment Cards in Italy is an invaluable guide to a growing European card
market. Created using a combination of secondary and primary research, this
report provides statistics on market size competitor market shares and card
acceptance. It also provides an overview of regulation, competitor activities
and product innovation, it concludes with market forecasts and a SWOT analysis.
Scope
- The focus of the report is on consumer payment cards, as opposed to
commercial products.
- Data and analysis provided on debit cards, credit cards and deferred debit
and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card
processing are not covered.
- Historic market data is presented 2001-2005, with forecast data presented
to 2010. Competitor market shares are presented for 2005.
Report Highlights
Italy has a relatively low level of market penetration, having 0.9 cards per
person at the end of 2005. In terms of market penetration, this ranks Italy
fourteenth out of the 17 European countries examined. The low level of
penetration indicates that the Italian market is not as mature as some and
hence has the potential to grow at a quicker rate.
With an average of just nine transactions per card per year, it is clear that
Italians do not use revolving credit cards frequently. Deferred debit and
charge cards are used more often, with an average of 23 transactions per card
per year, whilst pay now cards are the most frequently used type of payment
card in Italy.
The number of POS terminals grew by a third between 2001 and 2004, by which
time there were over one million terminals in Italy. This means that Italy has
the third largest POS acceptance network in Europe, behind Spain and France.
The population per POS ratio fell to 57 in 2004.
Reasons to Purchase
- Learn detailed information about the Italian payment card market,
including card numbers broken down by type, transaction values and frequencies.
- Understand the structure of the Italian payment cards market, including
the regulatory environment and its impact on the market.
- Access detailed forecasts to 2010, specifying card numbers, transaction
values and transaction volumes, broken down by card type.
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