Abstract
Overview
Introduction
Functional Food & Drink Consumption Trends tracks the continuing rise of
functional food and drinks and analyses the factors driving consumer interest
in the market. It also reviews the concerns that still pose obstacles to
market growth and offers best practice suggestions on how to answer these and
secure consumers' trust, key to the long-term viability of any functional
offerings.
Scope
- In-depth quantitative data sizing European and US functional food/drink
markets, tracking functional product releases and relevant demographics
- Qualitative analysis of the key trends and insights into consumers'
functional food needs
- Detailed action points offering practical strategies based on the trends
and insights analyzed in the report
- Countries covered: France, Germany, Italy, The Netherlands, Spain, Sweden,
the UK and the US
Report Highlights
Consumer health awareness continues to rise, the increasing availability of
health information going hand in hand with the aging of populations and
increased propensity for lifestyle diseases. The growing importance of the
Senior (50+) demographic will influence functional food sales making it
essential marketers cater for this audience' s needs.
Functional food consumption is growing fast. The US market was worth US$21.3bn
in 2006 whilst the European market reached US$8bn. The interest in functional
foods and drinks has been fueled by a desire for convenience, as well as
health. Busier lifestyles are making it harder to meet nutritional
requirements using traditional food and drinks.
Consumers are wary about health related claims on food and drink products and
skeptical of their efficacy. The breadth of functional claims and the lack of
governance and independent validation have fuelled consumer concern. Success
in the market is increasingly dependent on establishing a relationship of
trust with the consumer.
Reasons to Purchase
- Obtain exclusive data on functional food and drinks market sizing in the
US and Europe
- Uncover fresh insights into the motivations behind consumers' functional
food purchases
- Improve your marketing strategy by tailoring functional releases to best
fit demographic groups
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