Abstract
Introduction
Payment Cards in Poland is an invaluable guide to one of Eastern Europe' s
quickest growing payment card markets. Created using a combination of
secondary and primary research, this report provides statistics on market
size, market shares and card acceptance. It provides an overview of
regulation, competitor activities and product innovation. It concludes with
market forecasts and a SWOT analysis.
Scope
- The focus of the report is on consumer payment cards, as opposed to
commercial products
- Data and analysis provided on debit cards, credit cards and deferred debit
and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card
processing are not covered.
- Historic market data is presented from 2001 to 2005, with forecast data
presented to 2010. Competitor market shares are presented to 2005.
Report Highlights
The Polish payment card market is small but growing quickly. Each year from
2001 to 2005, growth in card numbers has been, on average, 10.2 per cent,
reaching 18.5 million cards in 2005. 81 per cent of these cards were pay now
products.
Polish consumers primarily use their payment cards as cash acquisition tools,
rather than for paying for goods and services directly at a POS terminal. In
2005 83 per cent of transactions took place at ATMs.
The issuing market for payment cards is dominated by four or five large
issuers, but there are also many smaller issuers in the country. As a result
of this, there has been a great deal of consolidation in the market, and it is
reasonable to expect further merger and takeover activity in the future.
Reasons to Purchase
- Access detailed information about the Polish payment card market,
including cards in issue, transaction volumes and transaction frequencies.
- Understand the structure of the Polish payment card market, including
recent regulatory developments and their impact on the market.
- Learn Datamonitor' s forecasts to 2010, specifying card numbers,
transaction values and transaction volumes, broken down by card type.
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