Report: Payment Cards in Poland 2007 TOC

EXECUTIVE SUMMARY
INTRODUCTION
- What is this report about?
- Scope of the report
- Structure of the report
MARKET CONTEXT
- Introduction
- Country overview
  - Demographics
  - Economy
    - The service sector now dominates the Polish economy
    - Restructuring of the Polish economy
    - Entry into the EU has contributed to Poland' s increased GDP growth rate
    - Inflation
    - Distribution of income (Gini coefficient)
- Market size
  - Market penetration
  - Cards in issue
  - Number of transactions
  - Frequency of use
  - Value of card transactions
  - Average transaction values
- Card acceptance
  - POS statistics
  - ATM statistics
- Market structure
  - The central bank - the National Bank of Poland
  - Commercial banks
  - Cooperative (savings) banks
  - The process of privatization in the Polish banking sector
    - The first phase of privatization was characterized by limited foreign participation
    - Second phase signaled the change in privatization policy
  - The role of foreign players in Poland' s banking sector has been the subject of debate
    - Foreign players were only involved in the privatization process toward the end of the 1990s
    - By the end of 2005, the Polish banking sector was dominated by foreign investors
- Regulatory environment
  - Regulatory bodies
    - Commission for Banking Supervision
    - Central Inspectorate of Banking Supervision
  - Banking associations
    - Polish Banking Association
  - Credit bureaux
    - Biuro Informacji Kredytowej (BIK)
  - Recent regulatory developments
    - Issuers have been fined for colluding on interchange fees
    - European Consumer Credit Directive
- Key issues
  - Fraud and EMV
    - Poland lags behind in EMV migration
  - SEPA
COMPETITOR AND PRODUCT OVERVIEW
- Card scheme market shares
  - Pay now cards
    - Number of cards in issue
    - Value of transactions
  - Credit cards
    - Number of cards in issue
    - Value of transactions
  - Deferred debit and charge cards
    - Number of cards in issue
    - Value of transactions
- Card issuer market shares
  - Pay now cards
  - Credit cards
  - Deferred debit and charge cards
- Competitor developments
  - The market continues to consolidate
    - Unicredito has increased its presence in the Polish market by merging BPH and Pekao Bank
    - DnB NOR expands in the Polish market
    - Banco Comercial Portugues increases its stake in Bank Millennium to 65.5 per cent
    - FORTIS acquires Dominet
    - Bank Pekao expands to the Ukraine
    - Foreign players are to face scrutiny in Poland
- Product analysis
  - Revolving credit products
    - Introductory offers are uncommon in Poland
    - Annual fees are normal features of credit cards
    - APRs have fallen froom 2001 - 2006
  - Deferred debit and charge cards
  - Product features
    - Co-branding is becoming established in Poland
    - The option to pay in instalments is a common feature
    - Loyalty programs are becoming more widespread
    - Affinity cards are becoming commonplace in the market
  - Product innovation
    - Bank Zachodni prints the cardholder' s photograph on its credit cards
    - Millennium has introduced a variable fee structure
    - Prepaid cards are gaining a presence in Poland
FORECASTING THE PAYMENT CARD MARKET IN POLAND
- Forecasting the pay now market
  - Credit cards
  - Deferred debit and charge cards
- SWOT Analysis
  - Strengths
  - Weaknesses
  - Opportunities
  - Threats
APPENDIX
- Supplementary data
  - Market context
- Definitions
  - Affinity Card
  - Credit Card
  - Deferred debit/charge card
  - EMV
  - EPC
  - ePurse
  - Interchange
  - Merchant Service Charge
  - Pay now cards
  - POS Terminal
- Research methodology
  - Cards and Payments database
- Future readings
- Cards & Payments Team contact details
- How to contact experts in your industry
- List of Tables
  - Table 1: Population distribution by age group in Poland, 2005
  - Table 2: GDP per capita for selected European countries, 2005
  - Table 3: Inflation rates in a number of major European markets, 2001-2005
  - Table 4: GINI coefficients in Europe, 2001-2003
  - Table 5: Ownership statistics of Polish commercial banks, 2000-2005
  - Table 6: Leading foreign players in the Polish banking sector, 2005
  - Table 7: Rates and fees on a selection of Polish credit cards, 2006
  - Table 8: Fees on a selection of Polish deferred debit and charge cards, 2006
  - Table 9: A selection of co-branded credit cards, Poland, 2006
  - Table 10: Features of Polish credit card loyalty programs, 2006
  - Table 11: Millennium Bank' s variable price structure, 2006
  - Table 12: Datamonitor' s forecast of the pay now card market, 2006f-2010f
  - Table 13: Datamonitor' s forecast of the credit card market, 2006f-2010f
  - Table 14: Datamonitor' s forecast of the deferred debit / charge card market, 2006f-2010f
  - Table 15: Population numbers and demographic splits in Poland and other major European countries, 2005
  - Table 16: The percentage of people over the age of 20 in the major European countries, 2005
  - Table 17: GDP at current prices across major European countries, 2005
  - Table 18: Real GDP growth rates, 2001-2005
  - Table 19: POS terminals and population per terminal in Poland, 2001-2005
  - Table 20: ATMs and population per ATM in Poland, 2001-2005
  - Table 21: Current relevant Datamonitor publications
  - Table 22: Future relevant Datamonitor publications, 2006
- List of Figures
  - Figure 1: Country overview of Poland, 2005
  - Figure 2: In terms of population, Poland is a mid-sized European country, 2005
  - Figure 3: Poland' s GDP is much smaller than those of Western Europe, 2006
  - Figure 4: The service sector dominates the Polish economy, 2005
  - Figure 5: Poland has experienced accelerated economic growth, 2001-2005
  - Figure 6: Poland has a very low level of penetration of payment cards, 2005
  - Figure 7: Pay now cards dominate the payment card market in Poland, 2001-2005
  - Figure 8: Pay now cards account for the largest share of card transaction volumes, 2001-2005
  - Figure 9: Deferred debit and charge cards have the highest number of transactions per card per year, 2001-2005
  - Figure 10: Pay now cards account for the majority of transaction value, Poland, 2001-2005
  - Figure 11: Average transaction values have fallen, Poland, 2001-2005
  - Figure 12: The POS network in Poland has expanded, 2001-2005
  - Figure 13: The ATM network in Poland is slowly expanding, 2001-2005
  - Figure 14: The number of co-operative banks has dramatically fallen, 1995-2005
  - Figure 15: The activities of Polish banks are carried out under the supervision of CBS and its executive body, 2005
  - Figure 16: Visa is the most common pay now scheme, Poland, 2001-2005
  - Figure 17: Visa accounts for the majority of pay now transaction value, Poland, 2001-2005
  - Figure 18: MasterCard' s presence in the Polish credit card market has grown, 2001-2005
  - Figure 19: Visa continues to dominate the credit card market by transaction value, Poland, 2001-2005
  - Figure 20: The number of deferred debit and charge cards has fallen, Poland, 2001-2005
  - Figure 21: The transaction values of Visa deferred debit and charge cards have decreased rapidly, Poland, 2001-2005
  - Figure 22: PKO Bank Polski is the biggest issuer of pay now cards in Poland, 2005
  - Figure 23: Bank Hardlowy is the largest issuer of credit cards in Poland, 2005
  - Figure 24: Bank Pekao is the largest issuer of deferred debit and charge cards in Poland, 2005
  - Figure 25: Zachodni places the cardholder' s photograph on its credit cards, 2006
  - Figure 26: Growth in the number of cards and transactions will drive up the value of pay now transactions, Poland, 2005-2010f
  - Figure 27: The credit card market is forecast to grow most quickly, Poland, 2005-2010f
  - Figure 28: The deferred debit and charge card market is forecast to decline, Poland, 2005-2010f
  - Figure 29: The Polish payment card market, SWOT analysis, 2006
  - Figure 30: Datamonitor' s core consulting capabilities

Payment Cards in Poland 2007

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