Table of Contents
- CATALYST
- SUMMARY
- 2007 TRENDS TO WATCH: MEDIA AND BROADCASTING TECHNOLOGY
- Top 3 business issues facing the media and broadcasting sector
- Consumers demand for more flexible and compelling content drives
competition
- Content producers continue to exploit alternative distribution channels
to drive revenue growth
- Convergence continues through M&A activity
- Mobile Broadcast TV: successful new channel, or next expensive flop?
- European and US digital TV 2007
- The future of advertising in a digital world
- The evolving broadcast value chain: managing digital video content
- DATAMONITOR' S TAKE
- Transforming consumption habits challenge the market
- APPENDIX
- Theme breakdown
- Theme 1 - Mobile Broadcast TV: successful new channel, or next
expensive flop?
- Theme 2 - European and US digital TV 2007
- Theme 3 - The future of advertising in a digital world
- Theme 4 - The evolving broadcast value chain: managing digital video
content
- Definitions
- Methodology
- Further reading
- Ask the analyst
- List of Figures
- Figure 1: Simplified broadcast TV to mobile value chain
- Figure 2: Digital TV market comparison. 2005-2010
- Figure 3: Simplified narrowcasting model
- Figure 4: The broadcast value chain
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