Introduction
This report examines the competitive landscape for "green" products and
services in the financial services industry. It looks at how competitors are
communicating their Green credentials to customers, the extent to which
perception compares to reality and what this means to their customers.
Scope
- Discussion of the key issues surrounding the provision of green financial
services.
- Highlights the main positive and negative criteria used by investors
considering a green investment proposition.
- Analysis of the main competitor issues, including the potential for growth
in green investments and discussion of the main competitor offerings.
Report Highlights
The sudden surge of interest in environmental issues from consumers follows
exponential growth in environmental awareness on a global scale, owing to the
massive media coverage surrounding global warming, oil prices and the
exploitation of workers in low-wage, "sweatshop" environments.
Carbon footprint reduction can be facilitated through adopting a carbon
neutral approach to business practice. Carbon neutrality means reducing carbon
dioxide emissions to net zero, which represents a point of environmental
equilibrium wherein carbon emissions are counterbalanced by carbon savings.
A variety of "green" financial products currently exist in the market, away
from the direct investment side, which has manifested itself via the creation
of ethical fund offerings. The emergence of "green" credit cards, as well as
"green" banking institutions and insurance companies relate to ethical
credentials and reputation.
Reasons to Purchase
- Understand the steps financial services companies can take to adopt a more
environmentally friendly business practice.
- Gain insight into want investors demand from a green financial services
product.
- Become aware of the costs involved in adopting green business credentials
and the prospect for future growth in green financial services.
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