Introduction
Payment Cards in Hungary is an invaluable guide to one of Eastern Europe' s
quickest growing payment card markets. Created using a combination of
secondary and primary research, this report provides statistics on market
size, market shares and card acceptance. It provides an overview of
regulation, competitor activities and product innovation. It concludes with
market forecasts and a SWOT analysis.
Scope
- The focus of the report is on consumer payment cards, as opposed to
commercial products
- Data and analysis provided on debit cards, credit cards and deferred debit
and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card
processing are not covered.
- Historic market data is presented from 2001 to 2005, with forecast data
presented to 2010. Competitor market shares are presented for 2005.
Report Highlights
Hungary had the fifth largest payment card market in Central and Eastern
Europe in terms of cards in issue at the end of 2005, growing at an average
annual rate of 9.7 per cent over 2001-2005. The pay now sector continues to
account for the majority of overall transaction value, with 78.9 per cent of
total transaction value at the end of 2005.
Like in other Central and Eastern European card markets, growth has been rapid
in the revolving credit card market in Hungary. Today all major card players
issue at least one co-branded card product in addition to cards linked to a
broad range of loyalty programs, which typically consist of point-based
rewards and discount programs.
The Hungarian retail banking market is highly fragmented. Despite the fact
that there is a large proportion of foreign players operating in the market, a
domestic player - OTP Bank - has maintained its market position as the leading
payment card issuer.
Reasons to Purchase
- Learn how the Hungarian consumer payment card market has developed between
2001 and 2005.
- Understand recent developments in the market in terms of consolidation,
new entrants and product innovations.
- Find out Datamonitor' s opinion on the future growth rate of the Hungarian
payment card markets including debit, credit, deferred debit and charge.
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