Abstract
Overview
Introduction
It is widely acknowledged that payment cards in their current form can only
hope to penetrate a certain portion of overall payment market. Prepaid cards
offer a solution to capturing a greater share of payments and moving other
payments towards payment cards. This report accurately quantifies various
prepaid card programs available in order to identify future opportunities in
prepaid cards.
Scope
- The scope of the discussion in this report is restricted to general
purpose prepaid cards issued in the banking sector.
- This report quantifies prepaid card market to identify which markets
issuers are targeting at present.
- Includes comprehensive case studies for each of the markets identified and
provides Datamonitor' s commentary on the potential of each program.
- Concludes with Datamonitor' s view on which markets offer the biggest
opportunities for the issuers in the future.
Report Highlights
Based on the analysis in this report, it is evident that the prepaid card
market has already defined a place for itself within the payment card
industry. Furthermore, while others have been identified to offer only limited
opportunities, certain market segments have already proved to be capable of
becoming successful in the long run.
The requirement of such programs and their success within different targeted
market segments will partly depend on the fact that prepaid cards would be
able to provide a better alternative to other options currently available in
the market.
Players in the prepaid card market must continue to concentrate on marketing
their products and making the product more easily accessible in order for
prepaid cards to succeed and reach their full potential.
Reasons to Purchase
- Understand different prepaid card programs available in the marketplace
today.
- Learn key features and characteristics of various prepaid card programs
available globally.
- Find out, which markets issuers are targeting now and should be targeting
in the future.
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