Abstract
Overview
Introduction
This report examines the clothing market in each of the EU25 member states. It
provides key statistical information on total clothing expenditure, specialist
sales, space productivity, store numbers and retail space in each country,
coupled with an explanation of the key dynamics, trends and drivers affecting
clothing retail across Europe and an analysis of the Top Ten clothing
retailers.
Scope
- Clothing expenditure and growth 2001-2006 for each of the 25 EU countries.
- Specialists space, sales, store numbers and sales densities 2001-2006 in
each country.
- Review of major issues impacting clothing retailers as they expand
internationally.
- Detailed profiles of the 10 largest EU 25 clothing specialists, including
sales densities, sales space and store sizes, market share and outlook.
Report Highlights
The EU clothing market has grown by 6.3% since 2001 to reach €292bn in 2006.
But nearly 80% of the market is produced by six markets and weak growth in the
largest two markets, Germany and Italy, over the last five years has held back
total EU performance.
The fastest growing markets over the last five years were Estonia, Lithuania,
the Czech Republic and Slovakia. Specialists' sales densities have risen in
all of the new member states, with the biggest changes in Slovakia, Latvia and
Estonia.
Middle market retailers are most likely to struggle abroad. These typically
target older customers, who are likely to have more established,
nationally-derived clothing preferences. Older consumers are also more likely
to have financial commitments, making them more attracted by low-priced
clothing that requires high volumes to be profitable.
Reasons to Purchase
- Compare market value and growth rates for different EU markets to guide
investment.
- Benchmark performance against specialist clothing retailers in each market
to support targets and planning.
- Understand the implications of recent developments for major markets and
top players.
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