Report: UK Consumer Insights 2007: Brantano

CHAPTER 1 AT A GLANCE SUMMARY
- Summary
CHAPTER 2 SHARE OF SHOPPERS
- Brantano share of shoppers
- Brantano share of shoppers by demographics
- Brantano share of shoppers by television region
- Brantano share of shoppers by household characteristics
- Brantano share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
- Brantano conversion of visitors to main users
- Brantano conversion of visitors to main users by demographics and region
- Brantano conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Brantano non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
- Brantano profile of shoppers by demographics
- Brantano profile of shoppers by television region
- Brantano profile of shoppers by household characteristics
- Brantano profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
- Brantano loyalty of main users
- Brantano loyalty of main users by demographics and region
- Brantano loyalty of main users by household characteristics
- Brantano basic drivers of loyalty and disloyalty
- Brantano detailed drivers of loyalty
CHAPTER 6 COMPETITION
- Competition in footwear
- Cross sector competitor dynamics
CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
  - Metropolitan county
  - Other 100% urban
  - Mixed urban/rural
  - Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
  - Table 1: Key performance indicators for Brantano in footwear
  - Table 2: Brantano change in visitor share (%) 2003-2007
  - Table 3: Brantano change in main user share (%) 2003-2007
  - Table 4: Brantano visitor and main user share by ACORN classification (%) 2007
  - Table 5: Brantano change in conversion rates (%) 2003-2007
  - Table 6: Brantano change in non-conversion rates (%) 2003-2007
  - Table 7: Main stores non-converters use instead of Brantano (%) 2007
  - Table 8: Brantano visitor and main user profile by ACORN classification (%) 2007
  - Table 9: Brantano change in loyalty (%) 2003-2007
  - Table 10: Brantano change in disloyalty (%) 2003-2007
  - Table 11: Brantano drivers of loyalty (%) 2003-2007
  - Table 12: Brantano drivers of disloyalty (%) 2003-2007
  - Table 13: Brantano detailed drivers of loyalty (%) 2007
  - Table 14: Cross sector matrix shopping (%) 2007
  - Table 15: Other retailers used (%) 2007
  - Table 16: Sample sizes by sector 2007
- List of Figures
  - Figure 1: Brantano visitor share (%) 2003-2007
  - Figure 2: Brantano main user share (%) 2003-2007
  - Figure 3: Brantano visitor share by demographic group (%) 2007
  - Figure 4: Brantano main user share by demographic group (%) 2007
  - Figure 5: Brantano visitor share by television region (%) 2007
  - Figure 6: Brantano main user share by television region (%) 2007
  - Figure 7: Brantano visitor and main user share by household tenure (%) 2007
  - Figure 8: Brantano visitor and main user share by number of people in household (%) 2007
  - Figure 9: Brantano visitor and main user share by children in household (%) 2007
  - Figure 10: Brantano visitor and main user share by number of cars in household (%) 2007
  - Figure 11: Brantano visitor and main user share by working status (%) 2007
  - Figure 12: Brantano visitor and main user share by marital status (%) 2007
  - Figure 13: Brantano conversion rates (%) 2003-2007
  - Figure 14: Brantano non-conversion rates (%) 2003-2007
  - Figure 15: Brantano conversion rates by demographic group (%) 2007
  - Figure 16: Brantano conversion rates by region (%) 2007
  - Figure 17: Brantano conversion rates by household tenure (%) 2007
  - Figure 18: Brantano conversion rates by number of people in household (%) 2007
  - Figure 19: Brantano conversion rates by children in household (%) 2007
  - Figure 20: Brantano conversion rates by number of cars in household (%) 2007
  - Figure 21: Brantano non-conversion rates (%) 2003-2007
  - Figure 22: Brantano non-conversion rates by demographic group (%) 2007
  - Figure 23: Demographic profile of non-converting Brantano visitors (%) 2007
  - Figure 24: Regional profile of non-converting Brantano visitors (%) 2007
  - Figure 25: Brantano visitor profile by demographic group (%) 2007
  - Figure 26: Brantano main user profile by demographic group (%) 2007
  - Figure 27: Brantano visitor profile by television region (%) 2007
  - Figure 28: Brantano main user profile by region (%) 2007
  - Figure 29: Brantano visitor and main user profile by household tenure (%) 2007
  - Figure 30: Brantano visitor and main user profile by number of people in household (%) 2007
  - Figure 31: Brantano and main user profile by children in household (%) 2007
  - Figure 32: Brantano visitor and main user profile by number of cars in household (%) 2007
  - Figure 33: Brantano visitor and main user profile by working status (%) 2007
  - Figure 34: Brantano visitor and main user profile by marital status (%) 2007
  - Figure 35: Brantano loyalty (%) 2003-2007
  - Figure 36: Brantano disloyalty (%) 2003-2007
  - Figure 37: Brantano loyalty by demographics (%) 2007
  - Figure 38: Brantano loyalty by region (%) 2007
  - Figure 39: Brantano loyalty by household tenure (%) 2007
  - Figure 40: Brantano loyalty by number of people in household (%) 2007
  - Figure 41: Brantano loyalty by children in household (%) 2007
  - Figure 42: Brantano loyalty by number of cars in household (%) 2007
  - Figure 43: Brantano - other footwear stores used (%) 2007
  - Figure 44: Preference stores (%) 2007
  - Figure 45: Sectors shopped (%) 2007

UK Consumer Insights 2007: Brantano - Footwear

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