Abstract
Overview
Introduction
This Review Report addresses the digital TV marketplace in the US and Western
Europe. As analogue switch off looms and new entrants make strong moves into
the sector, it is essential for players across the value chain to have an
understanding of market trends, dynamics and industry developments. This
report addresses the evolving market place and provides forecasts split by
region and platform.
Scope
- Outlines market level trends split by national markets in Western Europe
as well as highlighting developments in the US.
- Provides in-depth analysis on developments for each of the different TV
platforms including cable, satellite, DTT and IPTV.
- Addresses current strategies, such as service bundling, that players are
employing to boost their competitive positions.
- Highlights current technological developments, including HD and PVR
penetration, that is set to transform the digital TV sector.
Report Highlights
Digital cable is expected to illustrate significant growth particularly as
analogue cable is switched to digital services. By 2012 there will be an
estimated 69 million digital cable households with a CAGR of 8.4% from 2006 in
the US and Western Europe.
Content producers are beginning to push content through proprietary or
partnered online portals, such as the BBC' s recent strategic move to deliver
content via YouTube. This puts rising pressure on traditional aggregators to
boost the attractiveness of their service offerings in order to acquire and
retain customers.
Datamonitor expects that moving towards MPEG-4/H.264 AVC systems will promote
the entrance of additional competitors into the IPTV market. Smaller European
Internet service providers (ISPs) in particular are expected to utilize the
efficiencies of the coding standard to create IPTV services.
Reasons to Purchase
- Gain insight into market growth split by platform, service operator and
region.
- Gain insight into initiatives and strategies employed by service operators
to remain competitive.
- Understand PVR and HD adoption across Western Europe and the US.
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