Table of Contents
- Overview
- Catalyst
- Summary
- Methodology
- Executive Summary
- Introduction
- European and US digital TV markets, 2006 - 2012 (Market Focus)
- Driving the transition to digital television, 2006 - 2012 (Strategy
Focus)
- Technologies transforming the digital TV sector, 2006 - 2012 (Technology
Focus)
- European and US digital TV households, 2006 - 2012 (Databook)
- PVRs and HD in Europe and the US, 2006 - 2012 (Databook)
- Table of Contents
- Table of figures
- Table of tables
- European and US digital TV markets, 2006 - 2012 (market focus)
- Summary
- Consumer demand drives the adoption of digital television
- Demand for quality content and interactive services grows
- Consumers are faced with multiple methods to obtain digital broadcast
content
- Non traditional players boost competition in the video aggregation
market
- Regulatory challenges arise with the current entertainment environment
- Strong growth set for digital television services across the globe
- Cable and satellite players will continue to hold dominant positions
- Western European cable services illustrate high growth with satellite
remaining steady
- Free satellite services expected to take-off in the UK
- Digital cable and satellite in the US illustrates measured growth
- Co-branding helps satellite operators offer additional services
- Europe will have significantly higher IPTV subscriber base than the US
- France expected to remain as IPTV market leader
- IPTV set for strong growth in US despite a small subscriber base
- DTT set for explosive growth in Europe and sluggish uptake in the US
- DTT service deployed across Europe in time for analogue switch-off
- Spain, Italy, the UK and Germany expected to have the largest DTT
subscriber base
- US DTT usage expected to remain relatively low
- Broadcasting industry set for heavy consolidation to boost economies of
scale
- European cable sector involved in heavy consolidation, private
investment and re-branding
- NTL:Telewest re-brands as Virgin Media in the United Kingdom
- Dutch cable market faces considerable M&A activity
- Cable sector in Belgium moves from fragmentation to amalgamation
- Acquisition activity continues in the US cable market
- Private capital continues to flow into the US and European Cable
Markets
- Driving the transition to digital television, 2006 - 2012 (Strategy Focus)
- Summary
- Consumers move away from traditional entertainment sources
- Broadband penetration creates both opportunities and challenges for
traditional video aggregators
- Consumers are increasingly attracted to alternative online
entertainment channels
- True platform agnostic multi play services are expected on the horizon
- Content producers exploit new channels for distribution to expand
audience reach
- Broadcasters and content producers give strong investment to new
channels
- Online aggregators put the pressure on cable and satellite operators
- Joost announces strategic partnerships with content producers
- Non-traditional competitors enter into the sector through whitelabel
services
- Apple makes a strong entrance into the video distribution sector
through iTunes and Apple TV
- New distribution channels transform traditional advertising models
- Mobile TV services are expected to be a viable method to expand
audience reach
- Bundling, consumer intelligence and enhanced content to boost
competitive advantage
- Service bundling is essential for survival in an competitive market
- BSkyB' s triple play service appears to have paid-off
- US cable companies continue to deploy VoIP services
- Inuk Networks and Freewire is expected to make a strong entrance
into the UK triple play market
- Consumer intelligence across the entire product portfolio will prove a
key differentiator
- Enhanced content services remain critical to retain and attract
customer bases
- Video on demand systems gain considerable traction
- High definition content will continue to be a key differentiator
- Broadcasters boost operational efficiencies through infrastructure
rationalization
- Technologies transforming the digital TV sector, 2006 - 2012 (technology
Focus)
- Summary
- HD services on the rise in both Western Europe and the US
- HD becomes an essential service for differentiation in a competitive
market
- Moving towards MPEG-4 advanced video compression for HD to boost
efficiency
- MPEG-4 to reduce barriers to entry into the IPTV and HD markets
- HD in the US is set for significant growth
- DirecTV begins to have strong push for HD content
- HD begins to make notable traction in Western Europe
- Free-to-air service provision of HD begins to illustrate potential
in France
- Difficulties remain for FTA HD services in the United Kingdom
- PVRs continue its strong uptake across the US and Western Europe
- Putting consumers in control through PVR
- Lease versus purchase models for PVRs
- PVR adoption in full swing in the US
- TiVo announces Amazon and mobile partnerships to reduce churn
- PVR' s are set for steady growth in Western Europe
- BSkyB set to continue to have largest PVR service footprint in
Western Europe
- User experience and personalization expected to prove as a key service
differentiator
- Unified brand experience through consistency in the user experience
- Service personalization will prove particularly attractive to boost
differentiation
- Competitive advantage through efficient digital workflows and service
orientation
- Broadcasters digitize workflows to enhance content management
efficiencies
- Cable operators aim to generate system value through efficient OSS/BSS
- Creating value through effective customer assurance systems
- Service orientation to help reduce operational expenditure
- EUROPEAN AND US DIGITAL TV HOUSEHOLDS, 2006 - 2012 (Databook)
- Introduction
- Austria digital TV adoption, 2006 - 2012
- Belgium digital TV adoption, 2006 - 2012
- Denmark digital TV adoption, 2006 - 2012
- Finland digital TV adoption, 2006 - 2012
- France digital TV adoption, 2006 - 2012
- Germany digital TV adoption, 2006 - 2012
- Italy digital TV adoption, 2006 - 2012
- Netherlands digital TV adoption, 2006 - 2012
- Norway digital TV adoption, 2006 - 2012
- Portugal digital TV adoption, 2006 - 2012
- Spain digital TV adoption, 2006 - 2012
- Sweden digital TV adoption, 2006 - 2012
- Switzerland digital TV adoption, 2006 - 2012
- United Kingdom digital TV adoption, 2006 - 2012
- US digital TV adoption, 2006 - 2012
- PVRs and HD in Europe and the US, 2006 - 2012 (Databook)
- Introduction
- Austria HD and PVR adoption, 2006 - 2012
- Belgium HD and PVR adoption, 2006 - 2012
- Denmark HD and PVR adoption, 2006 - 2012
- Finland HD and PVR adoption, 2006 - 2012
- France HD and PVR adoption, 2006 - 2012
- Germany HD and PVR adoption, 2006 - 2012
- Italy HD and PVR adoption, 2006 - 2012
- Netherlands HD and PVR adoption, 2006 - 2012
- Norway HD and PVR adoption, 2006 - 2012
- Portugal HD and PVR adoption, 2006 - 2012
- Spain HD and PVR adoption, 2006 - 2012
- Sweden HD and PVR adoption, 2006 - 2012
- Switzerland HD and PVR adoption, 2006 - 2012
- United Kingdom HD and PVR adoption, 2006 - 2012
- United States HD and PVR adoption, 2006 - 2012
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Austria digital TV adoption, 2006 - 2012
- Table 2: Austria digital TV adoption company breakdown, 2006 - 2012
- Table 3: Belgium digital TV adoption, 2006 - 2012
- Table 4: Belgium digital TV adoption company breakdown, 2006 - 2012
- Table 5: Denmark digital TV adoption, 2006 - 2012
- Table 6: Denmark digital TV adoption company breakdown, 2006 - 2012
- Table 7: Finland digital TV adoption, 2006 - 2012
- Table 8: Finland digital TV adoption company breakdown, 2006 - 2012
- Table 9: France digital TV adoption, 2006 - 2012
- Table 10: France digital TV adoption company breakdown, 2006 - 2012
- Table 11: Germany digital TV adoption, 2006 - 2012
- Table 12: Germany digital TV adoption company breakdown, 2006 - 2012
- Table 13: Italy digital TV adoption, 2006 - 2012
- Table 14: Italy digital TV adoption company breakdown, 2006 - 2012
- Table 15: Netherlands digital TV adoption, 2006 - 2012
- Table 16: Netherlands digital TV adoption company breakdown, 2006 -
2012
- Table 17: Norway digital TV adoption, 2006 - 2012
- Table 18: Norway digital TV adoption company breakdown, 2006 - 2012
- Table 19: Portugal digital TV adoption, 2006 - 2012
- Table 20: Portugal digital TV adoption company breakdown, 2006 - 2012
- Table 21: Spain digital TV adoption, 2006 - 2012
- Table 22: Spain digital TV adoption company breakdown, 2006 - 2012
- Table 23: Sweden digital TV adoption, 2006 - 2012
- Table 24: Sweden digital TV adoption company breakdown, 2006 - 2012
- Table 25: Switzerland digital TV adoption, 2006 - 2012
- Table 26: Switzerland digital TV adoption company breakdown, 2006 -
2012
- Table 27: United Kingdom digital TV adoption, 2006 - 2012
- Table 28: United Kingdom digital TV company breakdown, 2006 - 2012
- Table 29: US digital TV adoption, 2006 - 2012
- Table 30: US digital TV adoption company breakdown, 2006 - 2012
- Table 31: Austria HD and PVR adoption, 2006 - 2012
- Table 32: Belgium HD and PVR adoption, 2006 - 2012
- Table 33: Denmark HD and PVR adoption, 2006 - 2012
- Table 34: Finland HD and PVR adoption, 2006 - 2012
- Table 35: France HD and PVR adoption, 2006 - 2012
- Table 36: Germany HD and PVR adoption, 2006 - 2012
- Table 37: Italy HD and PVR adoption, 2006 - 2012
- Table 38: Netherlands HD and PVR adoption, 2006 - 2012
- Table 39: Norway HD and PVR adoption, 2006 - 2012
- Table 40: Portugal HD and PVR adoption, 2006 - 2012
- Table 41: Spain HD and PVR adoption, 2006 - 2012
- Table 42: Sweden HD and PVR adoption, 2006 - 2012
- Table 43: Switzerland HD and PVR adoption, 2006 - 2012
- Table 44: United Kingdom HD and PVR adoption, 2006 - 2012
- Table 45: United States HD and PVR adoption, 2006 - 2012
- List of Figures
- Figure 1: The current communications service ecosystem
- Figure 2: US and Western Europe digital TV service growth, 2006 - 2012
- Figure 3: Western Europe cable and satellite forecast, 2006 - 2012
- Figure 4: US cable and satellite growth, 2006 - 2012
- Figure 5: European IPTV households and CAGR, 2012
- Figure 6: European DVB-T deployment, 2006
- Figure 7: DTT Households in Europe, 2012
- Figure 8: Proportion of IT budget invested into new distribution
channels, 2007
- Figure 9: Mobile Broadcast TV subscriber forecasts, 2006 - 2012
- Figure 10: Broadcasters IT budget priorities, 2007
- Figure 11: High definition households in the US, 2006 - 2012
- Figure 12: HD households in Western Europe with CAGR, 2012
- Figure 13: US PVR households, 2006 - 2012
- Figure 14: PVR households in Western Europe with CAGR, 2012
- Figure 15: Austria digital TV adoption, 2006 - 2012
- Figure 16: Belgium digital TV adoption, 2006 - 2012
- Figure 17: Denmark digital TV adoption, 2006 - 2012
- Figure 18: Finland digital TV adoption, 2006 - 2012
- Figure 19: France digital TV adoption, 2006 - 2012
- Figure 20: Germany digital TV adoption, 2006 - 2012
- Figure 21: Italy digital TV adoption, 2006 - 2012
- Figure 22: Netherlands digital TV adoption, 2006 - 2012
- Figure 23: Norway digital TV adoption, 2006 - 2012
- Figure 24: Portugal digital TV adoption, 2006 - 2012
- Figure 25: Spain digital TV adoption, 2006 - 2012
- Figure 26: Sweden digital TV adoption, 2006 - 2012
- Figure 27: Switzerland digital TV adoption, 2006 - 2012
- Figure 28: United Kingdom digital TV adoption, 2006 - 2012
- Figure 29: US digital TV adoption, 2006 - 2012
- Figure 30: Austria HD and PVR adoption, 2006 - 2012
- Figure 31: Belgium HD and PVR adoption, 2006 - 2012
- Figure 32: Denmark HD and PVR adoption, 2006 - 2012
- Figure 33: Finland HD and PVR adoption, 2006 - 2012
- Figure 34: France HD and PVR adoption, 2006 - 2012
- Figure 35: Germany HD and PVR adoption, 2006 - 2012
- Figure 36: Italy HD and PVR adoption, 2006 - 2012
- Figure 37: Netherlands HD and PVR adoption, 2006 - 2012
- Figure 38: Norway HD and PVR adoption, 2006 - 2012
- Figure 39: Portugal HD and PVR adoption, 2006 - 2012
- Figure 40: Spain HD and PVR adoption, 2006 - 2012
- Figure 41: Sweden HD and PVR adoption, 2006 - 2012
- Figure 42: Switzerland HD and PVR adoption, 2006 - 2012
- Figure 43: United Kingdom HD and PVR adoption, 2006 - 2012
- Figure 44: United States HD and PVR adoption, 2006 - 2012
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